Upending the Apple Cart

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

We can either let others upset our apple carts on their terms, or we can work with our supplier partners to upend our own apple carts in order to see things in new ways, making the needed adjustments to create the more agile marketplace our shoppers want. The 2019 FMI Midwinter Executive Conference provides content that can help you determine which of your carts need to be upended.

By Leslie G. Sarasin, President and CEO, Food Marketing Institute <img src="https://www.fmi.org/images/default-source/blog-images/apple-cart.tmb-small.jpg?sfvrsn=e78b416e_1" data-displaymode="Thumbnail" alt="Apple Cart" title="Apple Cart" style="float: right; margin: 10px;" /> Every day and at every turn, new disruptive competitors and increased expectations from customers are challenging tried and true industry practices and our customary ways of operating. But we have choices. We can either let others upset our apple carts on their terms, or we can work with our supplier partners to upend our own apple carts in order to see things in new ways, making the needed adjustments to create the more agile marketplace our shoppers want. The <a href="http://link.fmi.org/wf/click?upn=Fkr4TivXacG5fnJSqFjMRVGysq-2Fs7Vl5oCTyfglKCiOvNlbtu97sGv0TTkKWu6jpuDZW22iDVE5z7ieEjBfnssU4sNKTh0Vv5w5YF1o0zJFqFExoyyzMDB0utUfzzFXR950usSgiBQSxwXWwL-2FxOPNgVbatw9k3BdzFCqm-2B9iWojPndx9HGxwG0h0d1giRoe8F8gvAlNBTIg3UzrOafyp5Ct6aZL0Eyk3DXropoMZYEvXmgTe12BSu5QUpdsup0UsfAH82qtKz-2FgMxC75fdvVSZSgx2-2BEPqo3y-2B3ZXSbX7wDU6kkguWhEesUpiaEzcyOoqrv9byw96YBpW8jMozcfw6hkP2xPh-2BOq7g9h4Z7OKRv977ytwdHSsCUY4dnBCLWwhk9aVf-2FG6cNRRNhh816pQ-3D-3D_5U8DIEgXCsP0Fwhxn5wJMAIlNd5qkHaqFqx7FQzgyC3a5cXiat2Rt-2B9rv7ft7vtAGKLW-2BF4hyd7GYW6NqJexCuN4bA0v39mDiRay2DbGozf6cbGd7GIouJ1RCSIjb8u3Tb-2BnJuMBhyBepS3OQxrL6-2BmOYvMNVm0Dwhw62XgXQVL7zc1AVAS-2FbembxkGG7u-2BaYk1LwOdRQgoXTXfD0jibO0fqXfJwS2hj38Tm5AE7QABzFaAUmAjg-2FR7odVRsqmASk7c21l2ObMbyAhDcVrk725FWqFucZ3ZoYLCpkZ38NqqZj-2BHCFbrtf6OMMiHxR-2FV6YoSh-2BP8WKnFZWD-2BlIWMN-2BJ11WTbhqdTev7VqhPyN6bMdV-2FMaWclW3S8zfdAY-2FlWu5JGAKhZ8TMaenm4HOmASJd5We1rkPFzgPch-2FG8iT-2BS0-3D" target="_blank">2019 FMI Midwinter Executive Conference</a> provides content that can help you determine which of your carts need to be upended. <h5> Why collaborate? </h5> Because change, while one of life’s certainties, is never easy, especially when it is coming at us from multiple directions—geographically, demographically and technologically. There has never been a more important time for us to gather as an industry to ﬁnd strength in numbers, wisdom in sharing and support through collaboration. Together, we can more boldly face the future, creating nimbleness and efﬁciency. Midwinter provides an environment rich in resources on how best to strengthen processes and margins, including augmenting business processes with technology. Successful consumer product and retail companies are discovering that digital transformation is about using technology to focus on the customer, not just internal efﬁciencies. <a href="https://www.fmi.org/midwinter-conference/strategic-meetings">Midwinter exchange meetings</a> can help you get this right, putting you in a position to realize the potential revenues and proﬁts. Learn more about the <a href="https://www.fmi.org/midwinter-conference">FMI Midwinter Executive Conference</a> and see you in Miami!

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.