Failing to Prepare Equals Preparing to Fail

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Preparation is key for a place of business to understand what to do when you don’t know what to do. With frequent training, development of awareness and by forging a relationship with your local police or sheriff office we can minimize the negative impact of an active shooter situation.

By: Doug Baker, Vice President - Industry Relations, Private Brands, Technology, Food Marketing Institute <img src="https://www.fmi.org/images/default-source/photos-for-staff-use/center-aisle-carts-baskets/20161208-fmi-1372r-web.tmb-large-350-.jpg?sfvrsn=b9236c6e_1" data-displaymode="Thumbnail" alt="20161208-FMI-1372r-WEB" title="20161208-FMI-1372r-WEB" style="float: right; margin-left: 10px;" />According to the FBI’s study of <a href="https://www.fbi.gov/file-repository/active-shooter-incidents-us-2016-2017.pdf/view">Active Shooter Incidents in the United States in 2016 and 2017</a> there were 50 shootings during this time period that were designated as active shooter incidents. This figure is more than double the <a href="https://www.fbi.gov/file-repository/active-shooter-study-2000-2013-1.pdf/view">11.4 average the country had of incidents from 2000 – 2013</a>.  Active shooter incidents are on the rise and often begin and end so quickly that by the time first responders arrive the event is over, and the shooter has either fled or taken their own life. Due to this, employees are often in the best position to protect themselves and others in an active shooter situation by taking immediate action. Customers and others are also likely to follow the lead of employees and managers during an Active Shooter incident. Preparation is key for a place of business to understand what to do when you don’t know what to do. With frequent training, development of awareness and by forging a relationship with your local police or sheriff office we can minimize the negative impact of an active shooter situation.  With FMI’s <a href="https://www.fmi.org/docs/default-source/industry-topics-doc/active-shooter-guideline.pdf?sfvrsn=c029426e_2">Active Shooter Guideline</a>, we’ve consolidated information from both the public and private sector to assist key personnel in preparing, responding, stabilizing and finally recovering from an active shooter event. As food retailers we must be on constant alert for signs of danger that puts our customers at risk. We can’t afford to be caught off guard and we can’t afford to be a step too slow—the stakes are too high. <a href="https://www.fmi.org/industry-topics/crisis-continuity" class="button-secondary">Download the Active Shooter Guideline</a>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.