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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Maybe I am a little “old-school,” but when I go to the movies I still try to get to my seat (with my popcorn) in plenty of time to see the previews of upcoming movies. And, I always look forward to seeing what is coming to a theater near me during the summer, because that’s when Hollywood brings out their best (at least they try to). This is your chance to learn what exciting adventures FMI studios has in store for you this summer.

<p>By Steve Markenson, Research Director, Food Marketing Institute<br /> <img src="https://www.fmi.org/images/default-source/blog-images/popcorn.tmb-large-350-.jpg?sfvrsn=96da456e_1" data-displaymode="Thumbnail" alt="Popcorn" title="Popcorn" style="float: right; margin: 10px;" /> </p> <p>Maybe I am a little &ldquo;old-school,&rdquo; but when I go to the movies I still try to get to my seat (with my popcorn) in plenty of time to see the previews of upcoming movies. And, I always look forward to seeing what is coming to a theater near me during the summer, because that&rsquo;s when Hollywood brings out their best (at least they try to). This is your chance to learn what exciting adventures FMI studios has in store for you this summer. </p> <h5>Coming soon to a computer screen near you &hellip;</h5> <p>For more than four decades, back to a time before the first <em>Stars Wars</em> movie, FMI has been conducting its annual <em><a href="https://www.fmi.org/our-research/research-reports/u-s-grocery-shopper-trends">U.S. Grocery Shopper Trends</a></em> study. You can never have too many sequels with these beloved characters/shoppers. On June 26<sup>th</sup> at a screen near you, you will able to watch the first of our webinars revealing the latest shopper perspectives on the food retail industry. On that day, the report will also be available at the <a href="https://www.fmi.org/forms/store/CommercePlusFormPublic/search?action=Feature">FMI store</a>. </p> <h5>The <em>Trends </em>Trilogy</h5> <p>No successful movie/webinar could exist on its own, so we&rsquo;ve put together a trilogy of webinars on <em>Trends</em>. This &ldquo;State of the Marketplace&rdquo; looks at who is shopping, how often they are shopping, how much they are spending and where they are shopping, including a look at online shopping. Each webinar will follow a unique storyline.</p> <ol> <li><a href="https://www.fmi.org/forms/meeting/MeetingFormPublic/view?id=50249500000012"><em><strong>Trends</strong></em><strong> Webinar 1 (June 26)</strong></a> takes a look inside the grocery shopper&rsquo;s head; where they have been, where they are going. Specifically, this first episode explores how consumers perceive their relationship with their primary grocery store in a time of retail change and innovation. What do shoppers want from their grocery store?</li> <li><em><strong><a href="https://www.fmi.org/forms/meeting/MeetingFormPublic/view?id=5080E500000001"><em><strong>Trends </strong></em><strong>Webinar 2 (July 31)</strong></a></strong></em> explores consumers&rsquo; desire to eat better. This episode looks at what it means to eat well in a confusing food landscape. &nbsp;How can food retailers help shoppers meet their healthy eating goals?</li> <li><em><a href="https://www.fmi.org/forms/meeting/MeetingFormPublic/view?id=5080E100003C08"><em><strong>Trends</strong></em> </a></em><a href="https://www.fmi.org/forms/meeting/MeetingFormPublic/view?id=5080E100003C08"><strong>Webinar 3 (September 6)</strong></a> dives into how consumers are adapting their grocery shopping in a new omnichannel world. This episode examines how technology has embedded itself in the food shopping experience. It is not just about online shopping and delivery. You can be a digital shopper instore.&nbsp; &nbsp; &nbsp;&nbsp;</li> </ol> You won&rsquo;t want to miss this blockbuster, must-see trilogy from FMI studios. And stay tuned for our September release of the 2018 <em><a href="https://www.fmi.org/our-research/research-reports/food-retailing-industry-speaks">Food Retailing Industry Speaks</a></em> study.<br />

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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