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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Dagmar Farr, senior vice president, membership and education, was recently honored at a board meeting of the Food Research & Action Center (FRAC) for her many, many years of committed and extraordinary service to the organization as a member of its board of directors.

By: Leslie G. Sarasin, President and CEO, Food Marketing Institute<br /> <br /> <p><img src="https://www.fmi.org/images/default-source/blog-images/img_5816.tmb-large-350-.jpg?sfvrsn=94d9456e_1" data-displaymode="Thumbnail" alt="Dagmar Farr, FRAC" title="Dagmar Farr, FRAC" style="float: right; margin-left: 10px;" />Those who know Dagmar Farr &ndash; and who in the food retail industry doesn&rsquo;t know Dagmar? &ndash; are likely aware that in her role as FMI&rsquo;s senior vice president, membership and education, she is a driving force behind FMI&rsquo;s awards programs.&nbsp;&nbsp;As such, she dedicates much of her time drawing attention to the work and accomplishments of industry luminaries. Today, it is my cherished privilege to turn the tables and shine a spotlight on one who is usually working to highlight the significant deeds of others.&nbsp;</p> <p>It&rsquo;s my pleasure to share that Dagmar was recently honored at a board meeting of the Food Research &amp; Action Center (FRAC) for her many, many years of committed and extraordinary service to the organization as a member of its board of directors.&nbsp;&nbsp;After nearly two decades of service Dagmar is retiring from the FRAC Board.&nbsp;&nbsp;To be clear, she is retiring from the FRAC Board, but not from FMI!!</p> <p>FRAC Board Chair, Judy Whittlesey, said: &ldquo;Her devotion to the cause of ending hunger is unmatched.&nbsp; Combined with her policy and legislative expertise, and her deep knowledge of the retail industry and its customer relations, this has made her an absolutely invaluable member of the board.&rdquo;</p> <p>FRAC is a national non-profit organization that works to remove stigmas surrounding food assistance programs and restore dignity to those who struggle to put food on the table. For decades, FRAC has been on the frontlines fighting for programs and policies that ensure low-income individuals, children and families have mainstream access to the nutrition programs they need.&nbsp;&nbsp;&nbsp;FRAC is a valued resource and frequent collaborator with FMI regarding SNAP and WIC programs.&nbsp;</p> <p>Additionally, FRAC has been behind the expansion of innovative approaches to addressing food insecurity by enhancing community eligibility through school meal participation by allowing high-poverty schools to provide meals at no charge to all students.&nbsp;</p> <p>&ldquo;It has been an honor and a privilege to serve on FRAC&rsquo;s Board. FRAC has been a consistent voice for beneficiaries,&rdquo;&nbsp;&nbsp;said Farr. &ldquo;I&rsquo;m&nbsp;proud that the Food Marketing Institute has been a part of these efforts because&nbsp;food retailers, too, are critically involved in SNAP.&rdquo;</p> <p>Her FMI colleagues join me in congratulating Dagmar and thanking her for faithfully representing FMI on the FRAC Board of Directors.&nbsp;</p>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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