Serving Up Health and Wellness in the Fresh Department

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Like cheese and wine, peanut butter and jelly, and fish and chips, consumers pair health and wellness with fresh foods.

By: Rick Stein, Vice President, Fresh, FMI and Sue Borra,RD, Executive Director, FMI Foundation, Chief Health and Wellness Officer, FMI  <img src="https://www.fmi.org/images/default-source/blog-images/cover-image.tmb-large-350-.png?sfvrsn=5085456e_1" data-displaymode="Thumbnail" alt="Health and Wellness and Fresh" title="Health and Wellness and Fresh" style="float: right; margin-left: 10px;" />Like cheese and wine, peanut butter and jelly, and fish and chips, consumers pair health and wellness with fresh foods.  Retailers can capitalize on this pairing by assisting shoppers as they turn to fresh categories to meet their healthy-eating aspirations (Power of Foodservice at Retail 2018, Power of Produce 2017). To meet this need, FMI’s Fresh Foods team and Health and Wellness team have joined forces to create the Best Practices and Excellence in Fresh Department Health & Wellness Programming: Meeting consumer needs and driving business success guide. Health and wellness and fresh foods departments working together create incredible opportunities to better serve customers. Health and wellness in food retail has evolved into a key driver in food purchase decisions. According to the U.S. Grocery Shopper Trends 2017 report, 78 percent of shoppers are concerned about the nutritional content in the food they eat. In addition, 45 percent of shoppers surveyed see their primary store as an ally when it comes to their wellness journey. Food retailers, through their fresh departments, have the opportunity to offer delicious, nourishing and convenient meal solutions for families that focus on healthy eating principles.  Convenience also remains a key driver of food sales for busy shoppers. Deli/fresh prepared food is the fastest growing area in the fresh departments and incorporating healthier choices and wellness messaging can enhance sales.   This new best practices guide details key elements of success to drive sales and loyalty; profitable partnerships and resources; food retail examples of excellence from better-for- you- products to strong partnership programs; and, strategies to create a culture of health and wellness in fresh departments to meet shopper needs.  To start exploring the report, visit our <a href="https://www.fmi.org/industry-topics/health-wellness/best-practices-for-health-and-wellness-in-fresh-department">webpage</a>. For more information on FMI’s Fresh Foods program, click <a href="https://www.fmi.org/industry-topics/fresh-foods">here</a>, and to learn more about FMI’s Health and Wellness program, click <a href="https://www.fmi.org/industry-topics/health-wellness">here</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.