Oh, The Places Our Products Will Go

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

I’m feeling like the proud parent of a grad (again) because FMI recently launched a subscription-based online community for emerging food and beverage brands that will offer education, mentoring, nurturing and access to investors. It’s called FMI Emerge, and these brands have unique stories and values to share with your shoppers.

By: Leslie G. Sarasin, President and CEO, Food Marketing Institute <img src="https://www.fmi.org/images/default-source/blog-images/oh-the-places-we-will-go.tmb-large-350-.jpg?sfvrsn=fd01466e_1" data-displaymode="Thumbnail" alt="oh the places we'll go" title="oh the places we'll go" style="float: right; margin: 10px;" /> It’s graduation season – a time when merriment, relief, self-accomplishment, trepidation and a host of other emotions all bombard the psyche in quick succession, both for graduates and their parents. It’s simultaneously a time of reflection and for launching a storyline about oneself that will serve as a personal brand to potential employers and even society at large. I’m feeling like the proud parent of a grad (again) because FMI recently launched <a href="http://www.moreshelfspace.org/">a subscription-based online community</a> for emerging food and beverage brands that will offer education, mentoring, nurturing and access to investors. It’s called <a href="http://www.moreshelfspace.org/">FMI Emerge</a>, and these brands have unique stories and values to share with your shoppers. With motivation from consumers’ increased desire for new food experiences, we launched this initiative to make it easier for our retail members to meet shopper demand for new products focused on local, health and wellness, gluten-free and global cuisine interests. FMI wishes to help navigate complex industry issues by creating the opportunity for productive trading partner relationships with food-producing companies that have a product, or product line, with limited grocery distribution and that seek increased sales velocity. The objective of Emerge is to help brands grow sustainably by expanding their distribution, operations, financing and sales. We will provide a nurturing environment by hosting mentors, offering education, managing supportive outreach and providing access to investors. I believe FMI plays a crucial role in cultivating partners across the value chain to enable better grocer-shopper relations, especially as it relates to turning a routine errand into a treasure hunt that inspires your customers and helps them discover tasty new products. FMI’s 60 years of tracking consumer trends have monitored shopper tastes that lead to operational changes and the assortment kept in stock. Our recent operations data reveals that the vast majority of retailers expect a continued move toward organic and local, as well as more artisanal items, focusing on managing health and wellness. All this, plus low prices and fresh, less processed goods are topping the list of product attributes that are important to shoppers. So my hope is that as a retailer you will consider your role in encouraging industry growth with these companies that need a commerce boost, and I encourage you to reflect on some key questions: What story does your brand tell? Is it honest? Is it clear? Does it create emotional connections with the shopper? Does your in-store experience currently engage your customers’ senses? What unique tactics could you consider with an omnichannel offering to better showcase your corporate values? The Emerge network will serve as a connector for companies seeking more shelf space at retail. I hope you will play a role in their success and in answering consumer demands. My message to our new community of Emerge participants is best conveyed in the words often shared in commencement addresses of the great professor, Dr. Seuss, “You're off to Great Places! Today is your day! Your mountain is waiting, So... get on your way!”  Thank you for beginning this journey with us. We’re here to encourage you along the way. Learn more at <a href="http://www.moreshelfspace.org/">www.MoreShelfSpace.org</a>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.