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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Although emerging traceability technologies are advancing database management capabilities, these technologies add little value to traceability programs unless all supply chain partners harmonize data collection approaches.

<p>By: Adam Friedlander, Specialist, Food Safety and Technical Services, Food Marketing Institute<br /> <img src="https://www.fmi.org/images/default-source/blog-images/weakest-link.tmb-large-350-.jpg?sfvrsn=18a1466e_1" data-displaymode="Thumbnail" alt="Weakest Link" title="Weakest Link" style="float: right; margin: 10px;" /></p> <p>If you&rsquo;re having a frozen pizza for dinner tonight, you&rsquo;re likely eating ingredients from several continents. Throughout the grocery store, finished products frequently contain multiple ingredients that are domestically and internationally sourced. On a pizza, the tomatoes, cheese, flour, spices, mushrooms, peppers, pineapples and salami are sourced from around the world, so food retailers must rely on their suppliers&rsquo; recordkeeping documents to confirm food safety. Although <a href="https://www.fmi.org/blog/view/fmi-blog/2017/12/12/preparing-food-retailers-for-the-blockchain-revolution">emerging traceability technologies</a> are advancing database management capabilities, these technologies add little value to traceability programs unless all supply chain partners harmonize data collection approaches.</p> <p>If any ingredients or products are implicated in an outbreak, food retailers and producers work with regulatory agencies, epidemiologists and business partners to accurately determine the source of contamination and quickly remove these contaminated products from store shelves. Therefore, the entire food chain must be equipped with detailed records for each ingredient shipped into their store in order to effectively trace products and reduce the burden of foodborne illness.</p> <p>While the food community works hard to collect detailed records, there is opportunity to improve communication and collaboration between all stakeholders. Inconsistent and insufficient recordkeeping standards used throughout the global supply chain make traceback investigations difficult to solve. Some of these challenges include:</p> <ul> <li>Undocumented <a href="https://onlinelibrary.wiley.com/doi/full/10.1111/1750-3841.12278">critical tracking events (CTEs) and key data elements (KDEs)</a> within bulk product shipments; </li> <li>Co-mingled and co-packed lots; </li> <li>Inconsistent code labels; </li> <li>Varying documentation systems; and </li> <li>Inadequate recordkeeping training protocols.</li> </ul> <p>FMI hosted a webinar, in conjunction with the <a href="http://www.ift.org/gftc/">Global Food Traceability Center (GFTC)</a> titled &ldquo;<a href="https://www.fmi.org/events-education/webinars/webinar-recordings/view/webinar-recordings-public/2018/02/15/traceability-in-a-global-food-system">Traceability in a Global Food System</a>&rdquo; to help our members better understand the social, economic and geographic impact of food traceability programs. A key takeaway was learning about the various <a href="https://seafoodtraceability.org/">tools available</a> to help the entire food industry determine their return on investment (ROI) when implementing comprehensive traceability programs. Participants in the GFTC cite improved operational efficiency and risk mitigation as outcomes in developing traceability programs, including reduced recall costs, liability reduction, improved supply chain confidence and a decline of food waste.</p> <p>To protect public health, food retailers and producers must take a leadership role and spearhead the development of harmonized food traceability programs. By standardizing data collection methodologies, all business partners need to implement strong food traceability systems that can more rapidly and accurately identify contaminated products in the global supply chain. FMI members are committed to creating efficient traceability programs that improve consumer trust and reduce the global burden of foodborne illness.</p> For more information on the importance of food traceability, visit the <a href="https://www.fmi.org/food-safety/food-safety-resources/backgrounders/background-information/food-safety-backgrounders/2013/07/02/traceability-faq-for-retailers">FMI Traceability FAQ for Retailers</a>, <a href="https://www.fmi.org/food-safety/food-safety-resources/backgrounders/background-information/food-safety-backgrounders/2013/12/02/traceability">FMI Traceability Backgrounder</a> and <a href="https://www.fmi.org/blog/view/fmi-blog/2015/04/22/benefits-of-traceability-beyond-food-safety">Benefits of Traceability Beyond Food Safety</a>.<br />

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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