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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

To ensure you have all available FMI compliance resources for the menu labeling rule that requires grocery stores with 20 or more locations to provide calorie counts (and nutritional information upon request) for “restaurant-type foods” beginning May 7, here are additional resources.

<p>By: Dana Graber, Regulatory Counsel, Food Marketing Institute</p> <p><img src="https://www.fmi.org/images/default-source/photos-for-staff-use/deli/20171205-fmi-store-shoot-0426_ed.tmb-large-350-.jpg?sfvrsn=ddc2786e_1" data-displaymode="Thumbnail" alt="20171205-FMI-Store Shoot-0426_ed" title="20171205-FMI-Store Shoot-0426_ed" style="float: right; margin-left: 10px;" />Food retailers have long supported transparency, and work hard to provide customers with the information they want in order to make informed purchasing decisions. As we know, the&nbsp;implementation of U.S. Food and Drug Administration&rsquo;s (FDA) menu labeling rule originally drafted for chain restaurants resulted in significant implementation challenges when applied in grocery store settings. As a trusted ally to shoppers, the food retail industry wants nothing more than to provide their customers with the nutritional information they desire in order to make choices for their health and their families.&nbsp;</p> <p>To ensure you have all available FMI compliance resources for the menu labeling rule that requires grocery stores with 20 or more locations to provide calorie counts (and nutritional information upon request) for &ldquo;restaurant-type foods&rdquo;&nbsp;<a href="x-apple-data-detectors://3">beginning May 7</a>, here are additional&nbsp;resources:&nbsp;</p> <ol> <li><strong>FMI Implementation Guide:</strong>&nbsp; This guide has been reviewed by FDA, and provides a more simplistic explanation of the rule and its requirements. Find the&nbsp;<a href="https://www.fmi.org/docs/default-source/gr/fmi-menu-labeling-implementation-guide-1-17-18.pdf?sfvrsn=698d696e_6">FMI implementation guide</a>&nbsp;and more resources at&nbsp;<a href="https://www.fmi.org/industry-topics/labeling/menu-labeling">https://www.fmi.org/industry-topics/labeling/menu-labeling</a>.&nbsp; <p>&nbsp;</p> </li> <li><strong>FMI Webinar and Slides:</strong>&nbsp; On April 19th, FMI's Chief Regulatory Officer, Stephanie Barnes, conducted a webinar to explain the requirements of the rule and answer questions to help members successfully implement its requirements in their stores.&nbsp;&nbsp;A link to the webinar recording and materials can be found&nbsp;<a href="https://fmi.us7.list-manage.com/track/click?u=03b48dc865603bf84c48b205e&amp;id=54bda7a800&amp;e=69e31260a4">here</a>. <p>&nbsp;</p> </li> <li><strong>FMI Nutritional Information Signage:</strong>As a resource to members who are not covered and would like to provide calorie information (or for covered members who would like sample signage, or are interested in labeling commonly sold items in a single sign format),&nbsp;FMI has created the following reference signs for popular salad bar, rotisserie and bakery items.&nbsp; These also serve as a way to highlight the many items you offer that are 100 calories or less. <ul> <li><a href="https://fmi.us7.list-manage.com/track/click?u=03b48dc865603bf84c48b205e&amp;id=3553b31e2f&amp;e=69e31260a4" title="Salad Bar Nutrition Information">Salad Bar Nutrition Information</a></li> <li><a href="https://fmi.us7.list-manage.com/track/click?u=03b48dc865603bf84c48b205e&amp;id=c7be6fff75&amp;e=69e31260a4" title="Rotisserie Nutrition Information">Rotisserie Nutrition Information</a></li> <li><a href="https://fmi.us7.list-manage.com/track/click?u=03b48dc865603bf84c48b205e&amp;id=3383e53fbe&amp;e=69e31260a4" title="Bakery Nutrition Information">Bakery Nutrition Information</a> <p>&nbsp;</p> </li> </ul> </li> <li><strong>Tips for Menu Labeling Rule Compliance:&nbsp;</strong>If a state or local official enters a store to enforce the menu labeling rule, we recommend of course that you be courteous, but also to document both their identification and the information they are requesting, and to share it with FMI as soon as possible.&nbsp; FDA has indicated to FMI that the Agency plans to educate rather than enforce in the early months; however, state and local officials have not received standardized training or criteria on enforcing the requirements.&nbsp; We plan to make FDA and Congress aware of any enforcement prior to the conclusion of this &ldquo;education period&rdquo; and provide our legal team to help with any challenges you face.</li> </ol> <p>For more information on menu labeling, visit <a href="https://www.fmi.org/Feeds/ww.FMI.org/menu-labeling">FMI.org/Menu-Labeling</a>.&nbsp;</p>

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Menus

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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