How Leadership Can Address the Problems of Tomorrow

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

At the heart of the “Know My Industry Module” is an opportunity for cross-industry collaboration. Based on a vivid visual map of the industry depicting all of the sectors and participants, it offers an opportunity for participants of diverse backgrounds, experiences and jobs in food retail to imagine a holistic vision of the future of grocery.

By: Melaina Lewis, Communications Manager, Food Marketing Institute <img src="https://www.fmi.org/images/default-source/blog-images/34897359810_102ef59a2d_z.tmb-large-350-.jpg?sfvrsn=fe0e476e_1" data-displaymode="Thumbnail" alt="Leadership Modules" title="Leadership Modules" style="float: right; margin-left: 10px;" />A recent article in the <a href="http://www.chicagotribune.com/business/careers/ct-huppke-work-advice-0720-biz-20150717-column.html">Chicago Tribune</a> reported 43 percent of Millennials want to lead by “empowering others” and 91 percent aspire to be leaders. This appetite to make a difference and desire to have a deeper knowledge of today’s trends is a common characteristic among Millennials. I participated in several leadership courses, certificate programs, and conferences during my college years. The curricula varied in how it taught the essence of leadership. One course required me to camp in the woods to test my crisis skills, another to participate in team-style endurance exercises, and a third to broaden my perspective on leadership by reading the words of exceptional leaders before me. The culmination of these experiences evolved my definition of leadership and influenced the way I approach my career, life and relationships. But now that I’m working in the real world, I’m aware of how much more effective those programs would have been if they had been grounded in a concrete context.   That real world context is what FMI’s brand-new “Know My Industry Module” brings to leadership training in food retail. Other leadership programs delve deep into the “how” around influential change, but not many establish the “why.” I had a chance to participate in a pilot test of the module a couple of weeks ago. It was truly engaging, and I walked away with a more complete picture of the challenges and opportunities of our industry and of the ways these are different depending on one’s role within the industry. At the heart of the “Know My Industry Module” is an opportunity for cross-industry collaboration. Based on a vivid visual map of the industry depicting all of the sectors and participants, it offers an opportunity for participants of diverse backgrounds, experiences and jobs in food retail to imagine a holistic vision of the future of grocery. To address the problems of tomorrow, we must understand what’s shaping them now. It is easier to lead when you see the landscape, have it defined and have some understanding of the greater intricacies laced in the issues. The <a href="https://www.fmi.org/future-leaders-2018">FMI Future Leaders eXperience</a> is an innovative resource for company culture building. The program, built on the world renowned <a href="https://www.rootinc.com/disruptive-methods/root-compass/">Root Compass® experience</a>, offers leaders a positive approach that emphasizes many of the key components of a positive culture and will change the way leaders see themselves, tackle their roles, and motivate their teams. Register here:

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.