A Grocerytalk Conversation with Ocado

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Tim Steiner, co-founder and CEO of the UK-based retailer, attributes Ocado’s success to understanding the online shopper, as he says, “they like to shop with us whenever, wherever, which is what digital engagement allows us to do.”

By: Doug Baker, Vice President, Industry Relations, Food Marketing Institute It’s reported that Ocado owns the globe’s densest wireless network. They are a traditional pure-play in online food retail, but many of their practices may seem – other worldly. The company is investing in machine learning, literally feeding its computers every customer email for 15 years; it is considering self-learning trucks that predict traffic patterns and road conditions; and even leveraging robotics that interface with the customer upon delivery. The food retailer is certainly looking to drive greater efficiencies with technology, but it hasn’t lost track of its focus on the customer. Tim Steiner, co-founder and CEO of the UK-based retailer, attributes Ocado’s success to understanding the online shopper, as he says, “they like to shop with us whenever, wherever, which is what digital engagement allows us to do.” In a video interview with FMI at this year’s Grocerytalk, a program track within the ecommerce show Shoptalk, Steiner shares strategies and a vision for the future of food retail – in moving from an evolution to a revolution. <center><iframe width="560" height="315" src="https://www.youtube.com/embed/YsV0qAwXCxQ" frameborder="0" allow="autoplay; encrypted-media"></iframe></center> FMI presents a series of interviews on ecommerce and the digitally engaged customer. Follow the conversation via #grocerytalk. Assess your digital readiness by visiting <a href="http://www.FMI.org/DigitalShopper">www.FMI.org/DigitalShopper</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.