Campbell’s Family Meals Partnerships: Helping Families Eat Together

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

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OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Campbell Soup Company, two-time winners of the Gold Plate Award, celebrated National Family Meals Month™ with their 2017 program Campbell’s Family Meals Partnerships: Helping Families Eat Together.

By: Allison Febrey, Assistant, Health and Wellness/FMI Foundation/Food and Product Safety, Food Marketing Institute <a href="https://www.campbellsoupcompany.com/"><img src="https://www.fmi.org/images/default-source/blog-images/campells-gold-plate.tmb-large-350-.jpg?sfvrsn=bc80476e_1" data-displaymode="Thumbnail" alt="Campells Gold Plate" title="Campells Gold Plate" style="float: right; margin-left: 10px;" /></a><a href="https://www.campbellsoupcompany.com/">Campbell Soup Company</a>, two-time winners of the <a href="https://www.fmi.org/family-meals/award">Gold Plate Award</a>, celebrated <a href="http://www.fmifamilymeals.com/">National Family Meals Month™</a> with its 2017 program Campbell’s Family Meals Partnerships: Helping Families Eat Together. As a food manufacturer, Campbell targeted its messaging not only to consumers and employees, but also to food retailers.  Campbell’s Global Nutrition team and Consumer Test Kitchens collaborated to promote National Family Meals Month to their internal audiences. Each week, the company posted one barrier, provided a recommendation on how to help consumers overcome the barrier, and supplied an easy, nutritious recipe that can help consumers eat more meals together. Campbell’s was successful in this approach - garnering 10,000 impressions from across the company. Learning the importance of family meals, one employee said, “This is great information. If not already shared externally, we should!” To reach food retailers, Campbell sponsored an article post with the <a href="http://www.retaildietitians.com/">Retail Dietitians Business Alliance</a>. The <a href="http://www.retaildietitians.com/articles/simple-solutions-to-help-families-eat-together/">RDBA post</a> suggested ways retailers can address barriers to family meals through a grocery delivery service, displays, and in-store education. Similar to its consumer-directed blog, Campbell suggested retailers make displays in-store that show customers how to keep a stocked pantry, fridge and freezer. This feature had a 21 percent open rate. Their consumer-facing <a href="https://www.campbellnutrition.com/nutritionist-corner/articles/simple-solutions-to-help-families-eat-together">blog</a> outlined common barriers to family meals and shared tips to combat these barriers, such as keeping a stocked pantry, fridge and freezer with ingredients like whole grains, cooking sauces, and beans to enable family meals without a trip to the drive-through. The blog had 15,000 web page views.  In their newsletter, Campbell featured the National Family Meals Month logo prominently, informing consumers not only of the benefits of sharing mealtimes together, but also of the broader food retail industry campaign to help consumers achieve more family meals. The newsletter had a 16 percent open rate and a 4 percent click-through rate, well above the industry averages of 12 percent and 1-2 percent, respectively. Congratulations to Campbell Soup Company on its Gold Plate Award winning National Family Meals Month campaign! Now is the perfect time to start planning for National Family Meals Month. There is no fee to participate. Go to <a href="http://www.fmifamilymeals.com/">www.FMIFamilyMeals.com</a> for ideas on how you and your company can join the movement. Learn more about the <a href="https://www.fmi.org/family-meals/award">Gold Plate Awards</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.