How Trading Partners Can Leverage Data to Improve the Supply Chain

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

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OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Trading partners struggle to connect the dots between inefficiencies in the supply chain. As food retail navigates the era of digital disruption, advancements in technology have introduced new ways to capture and analyze data.

<p>By: Daniel Triot, Senior Director, FMI & GMA Trading Partner Alliance</p> <p><img src="https://www.fmi.org/images/default-source/blog-images/block-chain-2852998_1280.tmb-large-350-.jpg?sfvrsn=85a8476e_1" data-displaymode="Thumbnail" alt="Data Collaboration" title="Data Collaboration" style="float: right; margin-left: 10px;" />In a 2016<a href="https://www.forbes.com/sites/brentdykes/2016/03/31/data-storytelling-the-essential-data-science-skill-everyone-needs/"> Forbes article</a>, data visualization expert Stephen Few said, “Numbers have an important story to tell. They rely on you to give them a clear and convincing voice.” Like written words on a page, data has a way of constructing a narrative that provides background, explains a struggle, and reveals a solution.</p> <p>Trading partners struggle to connect the dots between inefficiencies in the supply chain. As food retail navigates the era of digital disruption, advancements in technology have introduced new ways to capture and analyze data. Messy data that was once too difficult to process in an Excel sheet can now be accurately sliced and diced to inform product development. </p> <p>“Retailers and their suppliers have to be able to use data to solve supply chain problems. Partners like Alloy, an automated data integration company, make this data more actionable and easier to understand,” said the Head of Analytics and Customer Service of Alloy, Roberto Carli. </p> <p>Better data shared between trading partners in the grocery supply chain prevents out-of-stocks, improves on-shelf availability and guides product development. </p> <p>Louise Briguglio, Vice President of Product at Alloy, said, “By keeping tabs on the inventory and product performance in a store’s supply chain, retailers can identify the root-cause of out-of-stocks and the effects of store promotions to improve on-shelf availability.” </p> <p>According to Carli, “Sharing store level data improves trading partner collaboration. Using a single data source avoids miscommunications and gets to the heart of the problem. This way, retailers and CPG companies can clearly see which products are moving fast and what’s left on the store shelf.”</p> <p>A case study by Alloy and The Procter & Gamble Company, presented at the 2018 TPA Supply Chain Conference, shows this level of data sharing better predicts out-of-stocks and keeps accurate levels of inventory in the supply chain.</p> <p>Learn more from about the importance of data collaboration from these additional sessions: </p> <ul> <li><a href="https://www.fmi.org/supply-chain-conference/schedule">Shifting from Proxies to True Demand to Improve Collaborative Replenishment and Responsiveness</a>: Learn how shifting your team’s mindset and operations from “filling orders” to “filling store shelves” can reduce lost sales and improve your efficiency.<br /> <div id="a6991903-24aa-6724-9237-ff0000c12749" data-start="April17" data-pretty="Tuesday April 17, 2018"> <div> <div> </div> </div> </div> </li> <li><a href="https://www.fmi.org/supply-chain-conference/schedule">Turning Data Into Actions</a>: Learn how your company can leverage data consistency, self-service business intelligence and data visualization to put your teams into action.<br /> <div id="cce61b03-24aa-6724-9237-ff0000c12749" data-start="April17" data-pretty="Tuesday April 17, 2018"> <div> <div> </div> </div> </div> </li> <li><a href="https://www.fmi.org/supply-chain-conference/schedule">Back to the Future: Supply Chain Productivity Benchmarking Study</a>: This new and improved comprehensive survey broadens the scope to include the most pressing issues executives face today related to automation, e-commerce, operating costs and capacities as well as other crucial (KPI’s) key performance indicators.</li> </ul> <p>Visit <a href="https://www.fmi.org/supply-chain-conference">FMI.org/TPASupplyChainConference</a> for more information. </p>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.