Creating Agility in Today’s Supply Chain

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

At the end of any well-executed grocery supply chain is a satisfied consumer. However, as we witness an era of unprecedented change in food retail, supply chains must become more agile to keep today’s consumer satisfied

By: Pat Walsh, Chief Business Development Officer and Vice President, Supply Chain <img style="float: right; margin-left: 10px;" title="Data - Supply Chain" alt="Data - Supply Chain" data-displaymode="Thumbnail" src="https://www.fmi.org/images/default-source/blog-images/data---supply-chain.tmb-large-350-.jpg?sfvrsn=9875786e_1" /> At the end of any well-executed grocery supply chain is a satisfied consumer. However, as we witness an era of unprecedented change in food retail, supply chains must become more agile to keep today’s consumer satisfied. Here are a few ways the supply chain is evolving: Changing Consumer Preferences Shoppers look for fresher and more natural products in-store to meet their health and wellness needs.  Consumers also crave a greater personalization in the foods they purchase creating an opportunity for new niche products in the supply chain. Shifts to Omnichannel According to the <a href="https://www.fmi.org/digital-shopper/">FMI Digitally Engaged Food Shopper</a> report, consumer spending is set to hit $100 billion in online sales by 2022. As e-grocery sales continue to climb, grocers are looking for new ways to accommodate the digital shopper with more personalized options and delivery services. The Technology Revolution Emerging technologies like artificial intelligence, human-machine interactions, and digital-to-physical conversions are digitalizing the supply chain from farm to fork. This year, the TPA Supply Chain Committee worked to identify five imperatives that may allow supply chains to operate more effectively to resolve these disruptions. <ul> <li>Agility regarding what, when and where products are produced and distributed will create maximum profitability.</li> <li>Increased productivity through tools like zero-based budgeting and economies of scale will enhance cost efficiency.</li> <li>Digital tools and data analysis will be applied throughout the supply chain to enhance agility and productivity.</li> <li>Integration across the chain will compel manufacturers, suppliers and retailers to think and act from end to end.</li> <li>New forms of talent development will give the industry a workforce equipped with the tools to operate throughout the supply chain in the most effective way possible.</li> </ul> These imperatives, and others, are topics on the program at the <a href="https://www.fmi.org/supply-chain-conference">2018 TPA Supply Chain Conference</a> from April 15-17 in Orlando, Florida. Learn more at <a href="http://www.fmi.org/supply-chain-conference">FMI.org/Supply-Chain-Conference</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.