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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

The food retail industry has long supported transparency, and works hard to provide customers with the information they want in order to make informed purchasing decisions. As such, we have also received feedback from members who are not covered by the menu labeling rule (i.e., who do not meet the above criteria), but are still interested in finding efficient ways to provide calorie information to their customers.

<p>By: Stephanie Barnes, Chief Regulatory Officer, Food Marketing Institute</p> <p><img src="https://www.fmi.org/images/default-source/photos-for-staff-use/deli/20171205-fmi-store-shoot-0432_ed.tmb-large-350-.jpg?sfvrsn=d2c2786e_1" data-displaymode="Thumbnail" alt="20171205-FMI-Store Shoot-0432_ed" title="20171205-FMI-Store Shoot-0432_ed" style="float: right; margin-left: 10px;" />As the compliance date of May 7, 2018 rapidly approaches, our members continue to work diligently to implement the U.S. Food and Drug Administration&rsquo;s (FDA) <a href="https://www.regulations.gov/document?D=FDA-2011-F-0172-0497">menu labeling rule</a>. The rule requires calorie labeling (and additional nutritional information upon request) for standard menu items at covered establishments. FDA has indicated that four clear criteria must be met in order to be considered a covered establishment and, thus, covered by the menu labeling rule:</p> <ol> <li>Being part of a <span style="text-decoration: underline;">chain with 20 or more locations</span>; </li> <li>Doing business <span style="text-decoration: underline;">under the same name</span>; </li> <li>Selling <span style="text-decoration: underline;">substantially the same menu items</span>; and</li> <li>Selling <span style="text-decoration: underline;">restaurant type foods</span> (defined, in part, as food that is usually eaten on the premises, while walking away, or soon after arriving at another location).</li> </ol> <p>The food retail industry has long supported transparency, and works hard to provide customers with the information they want in order to make informed purchasing decisions. As such, we have also received feedback from members who are not covered by the menu labeling rule (i.e., who do not meet the above criteria), but are still interested in finding efficient ways to provide calorie information to their customers. In particular, we have seen this interest focused on the salad bar and bakery sections of stores and the items that are customarily offered for sale in those sections. As a resource to members who are not covered and would like to provide calorie information (or for covered members who would like sample signage or are interested in labeling commonly sold items in a single sign format), <strong>FMI has created the following reference signs for popular salad bar, rotisserie and bakery items*</strong></p> <ul> <li><a href="https://www.fmi.org/docs/default-source/gr/nutrition_saladbar4.pdf?sfvrsn=1348786e_0" title="Salad Bar Nutrition Information">Salad Bar Nutrition Information</a></li> <li><a href="https://www.fmi.org/docs/default-source/gr/menu-labeling-webinars/nutrition_rotissary3.pdf?sfvrsn=a849786e_0" title="Rotisserie Nutrition Information">Rotisserie Nutrition Information</a></li> <li><a href="https://www.fmi.org/docs/default-source/gr/menu-labeling-webinars/nutrition_bakery3.pdf?sfvrsn=4849786e_0" title="Bakery Nutrition Information">Bakery Nutrition Information</a></li> </ul> <p>On the legislative front, FMI continues to support enactment of the House-passed <em>Common Sense Nutrition Disclosure Act</em> and other legislative efforts that would provide liability and enforcement protections for good-faith compliance efforts, preserve locally made and locally sourced foods, and provide other relief to covered establishments working hard to comply.</p> <p>You can find our implementation guide and more resources at <a href="file:///C:/Users/mel/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/UTQ43DPW/FMI.org/Menu-Labeling">FMI.org/Menu-Labeling</a>.</p> <div> <hr align="left" size="1" width="33%" /> <div id="ftn1"> <p>*<strong>Disclaimer:</strong> This model salad bar signage is provided by the Food Marketing Institute as a service to its members, and does not constitute legal advice. FDA&rsquo;s Menu Labeling Rule is complex such that legal advice and compliance are largely dependent on specifics of the individual food items. This sign is designed simply as a model or sample sign for FMI members.</p> </div> </div>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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