Health and Wellness is celebrated in March with National Nutrition Month and National Dietitian Nutrition Day

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Not only is March National Nutrition Month, but today is National Registered Dietitian Nutritionist Day, and FMI would once again like to celebrate registered dietitians in the food retail industry and highlight our resident Dietitians at FMI.

By: Tom Cosgrove, Senior Manager, Program and Development, FMI Foundation/Health & Wellness <img src="https://www.fmi.org/images/default-source/photos-for-staff-use/dietitian/20171205-fmi-store-shoot-0655_ed.tmb-large-350-.jpg?sfvrsn=c934786e_1" data-displaymode="Thumbnail" alt="20171205-FMI-Store Shoot-0655_ed" title="20171205-FMI-Store Shoot-0655_ed" style="float: right; margin-left: 10px;" />Not only is March National Nutrition Month, but today is National <a href="https://www.eatright.org/food/resources/national-nutrition-month/registered-dietitian-nutrition-day">Registered Dietitian Nutritionist Day</a>, and FMI would once again like to celebrate registered dietitians in the food retail industry and highlight our resident Dietitians at FMI. I started off the conversation with Susan Borra, RD and FMI’s Chief Health and Wellness Officer, to discuss the important role of registered dietitians and nutritionists in food retail.  Borra said: “As you know, the mission of the food retail industry is feeding families and enriching lives and this is matches the goal of Registered Dietitians Nutritionists to help consumers make personalized positive food and health lifestyle changes. It has been extremely gratifying to see tremendous growth of the role of the Registered Dietitian in food retail  during my career.”  According to <a href="http://www.fmi.org/grocerytrends">U.S. Grocery Shopper Trends 2017</a>, supermarkets are a trusted ally in health and wellness.  Sue explained that is in large part to the incredible work Registered Dietitians are doing for the shoppers they serve. I also spoke with Dr. Hilary Thesmar, PhD, RD, CFS, FMI’s Chief Food and Product Safety Officer about National Registered Dietitian Nutritionist Day, and she had similar thoughts on how the focus on health and wellness has grown in the food retail industry. In fact, according to FMI’s <a href="https://www.fmi.org/forms/store/ProductFormPublic/2017-report-on-retailer-contributions-to-health-wellness">Retailer Contributions to Health and Wellness report</a>, 54 percent of stores have food safety education in at least 50 percent of their stores.  She commended the food retailers for their efforts to bring more Registered Dietitians to their companies at both the corporate and store levels throughout the industry. “The health and wellness focused consumer is here to stay and I look forward to watching the trend of more companies adding Dietitians to their staff,” Thesmar stated.  The Academy of Nutrition Dietetics has celebrated March as National Nutrition Month® for almost 30 years.  This year’s theme “Go Further with Food” encourages shoppers to prepare meals in advance to enjoy throughout the week along with urging customers to find ways to cut back on food waste.  Borra added, “This theme goes perfectly with FMI Foundation’s <a href="http://www.fmifamilymeals.com/">National Family Meals Month</a> movement.” National Family Meals Month encourages families to enjoy more meals at home as a family. This will allow you and your family to ‘go further with food."

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.