Connecting Family Meals with Health and Wellness

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

The Kroger Co., a 2017 Gold Plate Award winner, focused their National Family Meals Month™ campaign on this natural connection between family meals and health and wellness. Kroger Health’s mission is to "help people live healthier lives, and one of the main ways we do that is through connecting our customers to the expertise of our registered dietitians in the aisles where food decisions are made.”

By: Allison Febrey, Assistant, Health & Wellness/FMI Foundation/Food & Product Safety <img src="https://www.fmi.org/images/default-source/blog-images/kroger-picture.tmb-large-350-.png?sfvrsn=ae46786e_1" data-displaymode="Thumbnail" alt="Kroger Picture" title="Kroger Picture" style="float: right; margin: 10px;" /> <a href="https://www.fmi.org/family-meals/our-mission/supporting-research">Families who eat together three or more times a week have a 24 percent increase in healthy foods consumption over families who eat together fewer times.</a> <a href="https://www.kroger.com/">The Kroger Co.</a>, a 2017 Gold Plate Award winner, focused their <a href="https://www.fmi.org/family-meals">National Family Meals Month™</a>campaign on this natural connection between family meals and health and wellness. Kroger Health’s mission is to “help people live healthier lives, and one of the main ways we do that is through connecting our customers to the expertise of our registered dietitians in the aisles where food decisions are made,” said Allison Kuhn, MS, RDN, LD, director retail nutrition services. Their family meals and health and wellness promotion went into all available channels. Through their National Family Meals Month campaign, Kroger reached over one million customers. One area Kroger promoted National Family Meals Month was in their <a href="https://www.thelittleclinic.com/">Little Clinics</a>, which are in-store medical clinics. Nutrition technicians conducted product demos and store tours with a family meal focus. Dietitians conducted CPG-sponsored personal family meals-centered shopping sessions and, as a result, the CPG sponsor companies saw an increase in sales. Clinicians and pharmacists distributed National Family Meals Month booklets to patients. These booklets were sponsored by National Cattlemen’s Beef Association and detailed benefits of family meals, benefits of beef, and recipes, such as Kroger Beefy Sweet Potato Hash.   Kroger carried their family meals message beyond their clinics. In-store, Kroger created Mexican and Italian-themed meal solution displays and supported the messaging with sampling and in-store audio. On social media, dietitians led a twitter chat that had enterprise support and above-average engagement. <a href="http://kroger.inspiredgathering.com/">Kroger’s Inspired Gathering</a> website was a family meals hub, with mealtime recipes, conversation starters, and tips to have successful family meals, such as <a href="http://kroger.inspiredgathering.com/tips-tricks/8-small-changes-to-make-a-big-difference-in-meal-prep-ease">“8 Small Changes to Make a Big Difference in Meal Prep Ease”</a>. Congratulations to The Kroger Co. on their Gold Plate Award winning National Family Meals Month campaign! Now is the perfect time to start planning for National Family Meals Month. There is no fee to participate. Go to <a href="http://www.fmifamilymeals.com/">www.FMIFamilyMeals.com</a> for ideas on how you and your company can join the movement. Learn more about the <a href="https://www.fmi.org/family-meals/award">Gold Plate Awards</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.