How Wholesale Grocers Can Leverage Multiple Brands to Celebrate National Family Meals Month

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

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OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Associated Wholesale Grocers, Inc. (AWG) participated in National Family Meals Month™ (NFMM) for the past few years primarily utilizing its Best Choice brand. This year, AWG’s Grocers’ promoted (NFMM) through all of their brands (Best Choice, Clearly Organic, Superior Selections, and Always Save), with a goal of educating consumers and employees about family meals and increasing engagement with the brands’ websites and social media.

By: Allison Febrey, Assistant, Health and Wellness/Food Safety, Food Marketing Institute<ins cite="mailto:Allison%20Febrey" datetime="2018-03-08T13:51"> </ins>Foundation <a href="http://www.awginc.com/"><img src="https://www.fmi.org/images/default-source/blog-images/awg-nfmm.tmb-large-350-.png?sfvrsn=1170786e_1" data-displaymode="Thumbnail" alt="AWG NFMM" title="AWG NFMM" style="float: right; margin-left: 10px;" />Associated Wholesale Grocers, Inc.</a> (AWG) participated in <a href="https://www.fmi.org/family-meals/">National Family Meals Month™</a> (NFMM) for the past few years primarily utilizing its Best Choice brand. This year, AWG’s Grocers’ promoted (NFMM) through all of their brands (<a href="http://bestchoicebrand.com/">Best Choice</a>, <a href="https://clearlyorganicbrand.com/">Clearly Organic</a>, <a href="https://superiorselectionsbrand.com/">Superior Selections</a>, and <a href="https://alwayssavebrand.com/">Always Save</a>), with a goal of educating consumers and employees about family meals and increasing engagement with the brands’ websites and social media. The brands made a splash by focusing their promotion on an exciting photo contest and supporting that with messaging about family meals. The Family Meals Photo Fun Contest took place September 5th through September 27th. The winner was announced September 28th. To participate, customers submitted a photo of them enjoying a family meal and the winner received a product giveaway. AWG promoted this contest through its brands various  social media platforms, websites, and marketing emails. As a result of their efforts, more than 140 people submitted photos in the contest. To educate consumers, AWG shared the benefits of family meals through a series of blog posts. The blog series garnered more than 450 page views and drove engagement to their family meals website. AWG sought to spread the message of the benefits of family meals to employees by leveraging internal communication channels. Beyond promoting family meals through its brands, AWG created content for its retailers to share. They sent messaging to AWG retailers informing them of the campaign so they could pass along materials to their consumers and shared print pieces with retailers to promote in their weekly circular. Congratulations to Associated Wholesale Grocers on their Gold Plate Award winning National Family Meals Month campaign! Now is the perfect time to start planning for National Family Meals Month. There is no fee to participate. Go to<a href="http://www.fmifamilymeals.com/"> www.FMIFamilyMeals.com</a> for ideas on how you and your company can join the movement. Learn more about the <a href="https://www.fmi.org/family-meals/award">Gold Plate Awards</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.