Attracting, Exciting, and Engaging with Families

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

SpartanNash Company stated that their goal for National Family Meals Month™ was to “attract, excite and engage with all of the families that shop in our store and encourage them to eat together at home again during the month of September,” according to Nathan Stock, Regional Wellness Specialist at SpartanNash Company. This is one of the many reasons why they were a Gold Plate Award winner.

By: Allison Febrey, Assistant, Health and Wellness/FMI Foundation/Food and Product Safety, Food Marketing Institute <img src="https://www.fmi.org/images/default-source/blog-images/spartannash-family-meals-month.tmb-small.jpg?sfvrsn=d919786e_1" data-displaymode="Thumbnail" alt="SpartanNash Family Meals Month" title="SpartanNash Family Meals Month" style="float: right; margin: 10px;" /> <a href="https://www.spartannash.com/">SpartanNash Company</a> stated that their goal for <a href="http://www.fmifamilymeals.com/">National Family Meals Month™</a>  was to “attract, excite and engage with all of the families that shop in our store and encourage them to eat together at home again during the month of September,” according to Nathan Stock, Regional Wellness Specialist at SpartanNash Company. This is one of the many reasons why they were a <a href="https://www.fmi.org/family-meals/award">Gold Plate Award winner</a>. SpartanNash Regional Wellness Specialists, who are dietitians and nutritionists, spread the family meals cheer in-store. They gave out oven mitts, cans of their private brand soup, and fliers about National Family Meals Month to inspire family meals and inform families of the <a href="https://www.fmi.org/family-meals/our-mission/supporting-research">many benefits of sharing meals together</a>. A unique feature of their program was that the Regional Wellness Specialists surprised families shopping together with a fully paid for family meal and a recipe to accompany all the ingredients in the meal. Through their corporate health and wellness program, all store associates were encouraged to have more fruits and vegetables with their family meals and they were also invited to participate in a company video about their favorite family meals moment. SpartanNash’s campaign reached an impressive number of people— they reached over 5 million people through their social networks and ads via video, posts and recipes. They also printed 8 million paper ads in the month of September that promoted National Family Meals Month across 10 states. Congratulations to SpartanNash on their Gold Plate Award winning National Family Meals Month campaign! Now is the perfect time to start planning for National Family Meals Month. There is no fee to participate. Go to <a href="http://www.fmifamilymeals.com/">www.FMIFamilyMeals.com</a> for ideas on how you and your company can join the movement. To learn more about the Gold Plate Awards, click <a href="https://www.fmi.org/family-meals/award">here</a>. About SpartanNash SpartanNash (Nasdaq: SPTN) is a Fortune 350 company whose core businesses include distributing grocery products to independent grocery retailers, select national accounts, its corporate-owned retail stores and U.S. military commissaries and exchanges. SpartanNash serves customer locations in 47 states and the District of Columbia, Europe, Cuba, Puerto Rico, Italy, Bahrain, Djibouti and Egypt. As of today, SpartanNash currently operates 143 supermarkets, primarily under the banners of Family Fare Supermarkets, D&W Fresh Market, VG’s Grocery, Dan’s Supermarket and Family Fresh Market. Through its MDV military division, SpartanNash is a leading distributor of grocery products to U.S. military commissaries.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.