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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Most food traceability systems are centralized or distributed. Blockchain allows for a decentralized system. It ensures appropriate visibility for each secure, authenticated and verifiable transaction. By getting everyone on the same page and using the same system, food retailers and suppliers alike will be able to provide a full snapshot of traceability in seconds, rather than days.

<p>By: Lucas Darnell, Director of Membership, Food Marketing Institute<br /> <img src="https://www.fmi.org/images/default-source/blog-images/metal-chain.tmb-large-350-.jpg?sfvrsn=c9ed786e_1" data-displaymode="Thumbnail" alt="metal chain" title="metal chain" style="float: right; margin: 10px;" /> </p> <p>This year&rsquo;s Independent Operator Executive Leadership Forum, held at FMI&rsquo;s Midwinter <a href="https://www.fmi.org/midwinter-conference">Midwinter Executive Conference</a>, focused on digital and its potential applications and benefits for independent grocery stores. One of the highlights of these sessions was a presentation regarding blockchain and how it can help to create a digital transparent food system by Kerry Bridges, senior director, supplier food safety for Walmart.</p> <p>Blockchain is a shared ledger technology that allows any participant in the business network to see the system of record. It&rsquo;s important to note that blockchain and Bitcoin are not the same thing. Blockchain is the technology that allows for the cryptocurrency of Bitcoin. That being said, blockchain has applications in many different fields, including food safety, finance, government operations&hellip;the list goes on.</p> <p>Most food traceability systems are centralized or distributed. Blockchain allows for a decentralized system. It ensures appropriate visibility for each secure, authenticated and verifiable transaction. By getting everyone on the same page and using the same system, food retailers and suppliers alike will be able to provide a full snapshot of traceability in seconds, rather than days.</p> <p>&ldquo;Today, when an outbreak or recall occurs, each participant must disclose their product&rsquo;s path &lsquo;one step forward and one step back.&rsquo; Regulatory bodies and retailers must take that data and piece it together manually to determine the source of the issue. This process can take days or weeks. Walmart and IBM conducted two proof of concept in early 2017 and demonstrated that tracing mangos from store to farm could be improved&nbsp;<strong>from 7 days to 2.2 seconds. </strong>Reducing traceback time will greatly benefit consumers and companies in the event of a food safety outbreak,&rdquo; said Bridges.</p> <p>Each participant in the supply chain would provide a block of data in the chain&mdash;including the farm, packing house, importers, processors, distributors, retailers and consumers. Having all of this information, accessible in seconds, is a tremendous benefit given the myriad reasons to have a transparent food system, and makes all of the stakeholders in the chain accountable.</p> <p>For an independent operator, blockchain could offer a way to differentiate their business and supply customers with enhanced information about products. Member companies have started programs and pilot tests to figure out how a blockchain solution can make them more effective in areas such as food traceability. With insight into the entire supply chain within seconds, retailers have a greater chance at identifying and dealing with problems such as foodborne illness, traceability, food fraud, regulatory requirements, freshness and food waste.</p> <p>For more information on blockchain check out our previous post <a href="https://www.fmi.org/blog/view/fmi-blog/2017/12/12/preparing-food-retailers-for-the-blockchain-revolution"><em>Preparing Food Retailers for the Blockchain Revolution</em></a>. </p> <br /> <br />

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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