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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

A friend of mine is a backyard, urban chicken farmer. She uses a traditional egg incubator to nurture, protect and grown her precious eggs into newborn chicks. Whenever she has tried to leave the eggs to fend for themselves, disaster has struck. Therefore, the preferred way to ensure a flourishing chicken population for my friend’s backyard coop is the use of an incubator. Food incubators offer similar features to emerging food industry companies.

<h6>Food Incubators Are Playing an Important Role in Assisting Early Stage Companies Producing Food Innovation</h6> <p>By: Margaret Core, Vice President, Marketing &amp; Industry Relations, Food Marketing Institute<br /> <img src="https://www.fmi.org/images/default-source/blog-images/egg-incubator.tmb-large-350-.jpg?sfvrsn=a7b5796e_1" data-displaymode="Thumbnail" alt="egg incubator" title="egg incubator" style="float: right; margin: 10px;" /></p> <p>A friend of mine is a backyard, urban chicken farmer. She uses a traditional egg incubator to nurture, protect and grown her precious eggs into newborn chicks. Whenever she has tried to leave the eggs to fend for themselves, disaster has struck. Therefore, the preferred way to ensure a flourishing chicken population for my friend&rsquo;s backyard coop is the use of an incubator.</p> <p>Food incubators offer similar features to emerging food industry companies. Start-up food industry endeavors can work with a food incubator to nurture their idea, work on their recipe, learn the business ropes, understand packaging and production options, make distribution choices and protect themselves from obstacles and grow their business plans in a secure environment. In an industry experiencing a rapid pace of change, food incubators offer a way forward that merges innovation with practical application and business practices.</p> <p>The incubator concept isn&rsquo;t new. A number of land-grant universities, including Rutgers University, University of Nebraska, Virginia Tech, and Cornell University to name a few, have developed Food Innovation Centers featuring incubator programs to help encourage local job creation in the food industry. These universities help bring food science, technology and innovation together. However, the trend towards community food-based incubators, also called accelerators, is growing. <a href="https://unionkitchendc.com/">DC Union Kitchen</a> for example, offers an incubator environment for food industry entrepreneurs including a test kitchen, distribution company and grocery store to experiment with new products. FMI Associate member, <a href="https://sunniva.co/">Sunniva Coffee</a> utilized DC Union Kitchen to launch their brand of protein infused iced coffee.&nbsp;</p> <p>Outside the university food innovation center and the community accelerator options there is the commercial incubator option. <a href="https://food-x.com/">Food-X</a>, one of the largest commercial incubators, has a unique networking feature to their program that fosters members through the development, financing and pitching process, but also supports them long-term with an alumni network.&nbsp; &nbsp; &nbsp;</p> <p>What&rsquo;s clear is that incubators are finding a niche within the food industry and can play a role in helping find solutions to questions food retailers have around the digital shopper, omnichannel experiences and meeting customer needs for transparency. At the upcoming <a href="https://www.fmi.org/midwinter-conference">Midwinter Executive Conference</a>, Andrew Ive, managing director and Food-X will join in the panel discussion on <em>The Battle for the Food Marketplace: A View from Silicon Valley</em>. I&rsquo;m looking forward to hearing how the food incubator model can help the food retail industry adapt a start-up mentality and continue to nurture industry innovation.&nbsp;</p> <br />

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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