Store Managers Ingrained in the Success of a Community

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

It’s undeniable that these food retail professionals possess a unique quality of leadership, and an incredibly diverse skill set that, in a single day, ranges from being a professional circus ringleader to a strategically, savvy business operator. But, above all else, it’s clear that they’re ingrained in the hearts of the communities they serve.

By: Elizabeth Mackin, Assistant, Education, Food Marketing Institute <img src="https://www.fmi.org/images/default-source/blog-images/cindie-jones_6.tmb-large-350-.jpg?sfvrsn=7b4d7b6e_1" data-displaymode="Thumbnail" alt="2018 SMA " title="2018 SMA" style="float: right; margin-bottom: 10px; margin-left: 10px;" />As a newcomer to the food retail industry, I spent a great deal of time learning the various ways grocers dedicate their lives to feeding families and enriching lives. Over the past year, I’ve taken great joy in witnessing the incremental role store managers play in the industry. It’s undeniable that these food retail professionals possess a unique quality of leadership, and an incredibly diverse skill set that, in a single day, ranges from being a professional circus ringleader to a strategically, savvy business operator. But, above all else, it’s clear that they’re ingrained in the hearts of the communities they serve. Whether it’s creating in-store programs that benefit youth development, improving the health of neighborhoods, or assisting those in need, it’s store managers who intricately connect a supermarket into the lives of its shoppers. They’re not only key to a company’s financial success, but fundamental to the foundation of what defines a community. Long-time food retail industry veteran, Sheila Laing, chief administrative officer at Hy-Vee, Inc., knows how a store manager has the power to shape their neighborhood. As a former judge of FMI’s Store Manager Awards program, Sheila explains the crucial role store managers hold in their towns and in food retail. Watch here: <iframe width="560" height="315" src="https://www.youtube.com/embed/UYoS2sIWcdw" frameborder="0" gesture="media" allow="encrypted-media"></iframe> Do you know an exemplary store manager? Nominate them today for FMI’s Store Manager Awards. Visit <a href="https://www.fmi.org/store-manager-awards/overview">FMI.org/StoreManagerAwards</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.