Do You Have an Appetite for Change?

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

The lineup of sessions at the upcoming 2018 FMI Midwinter Executive Conference is organized to provide answers to questions you have about how to meet challenges and take advantage of the opportunities of a fast-changing industry. We have assembled a great group of thought leaders and experts who have their fingers on the pulse of the food retail industry for dynamic education sessions in Miami. You’ll be able to evaluate the disruptive changes throughout retail and ecommerce and see that now is the time to innovate, collaborate and partner in new ways.

<h5>Leveraging digital and satisfying consumers' hunger for more.</h5> By: Carol Abel, Vice President of Education, Food Marketing Institute <img src="https://www.fmi.org/images/default-source/2018-midwinter/tecnology-in-the-grocery-aisles.tmb-large-350-.jpg?sfvrsn=46947d6e_1" data-displaymode="Thumbnail" alt="Tecnology in the Grocery Aisles" title="Tecnology in the Grocery Aisles" style="float: right; margin: 10px;" /> Even if you don’t know every single definition of the term “disruption,” you and your company are experiencing it right now. Changes in food retail are being driven by elements as significant as digital innovation and declining customer loyalty and as seemingly insignificant as meal kits and demands for expanded product labeling. The lineup of sessions at the upcoming <a href="https://www.fmi.org/midwinter-conference">2018 FMI Midwinter Executive Conference</a> is organized to provide answers to questions you have about how to meet challenges and take advantage of the opportunities of a fast-changing industry. We have assembled a great group of thought leaders and experts who have their fingers on the pulse of the food retail industry for dynamic education sessions in Miami. You’ll be able to evaluate the disruptive changes throughout retail and ecommerce and see that now is the time to innovate, collaborate and partner in new ways. We look forward to gathering the FMI family together to look at the ideas, consumer research, information, analysis and insight tailored specifically for the change at hand. Here are some of the topics Midwinter will cover: <ul> <li><a href="https://www.facebook.com/" target="_blank">Facebook</a>, <a href="https://www.google.com/" target="_blank">Google</a> and <a href="https://food-x.com/" target="_blank">Food-X</a> discuss changing models bringing new levels of convenience, from direct-to-consumer models to front door convenience. Changes in consumer desires are coming fast, from education rates and urbanization, to increased health consciousness and consumer technologies, consumers are more empowered than ever. What are the food retailer’s best bets?</li> <li>Whatever happened to customer loyalty? FMI and its partners have drawn together the work from several research projects to help you deal with declining loyalty in a world made up of digitally engaged shoppers.</li> <li>The results of research by <a href="http://www.ey.com/" target="_blank">Ernst & Young</a> will describe the consumer of 2030 and how you may have to change your business models to remain relevant and provide value to that future customer.</li> <li>Industry analysts from <a href="https://www.npd.com/wps/portal/npd/us/home/" target="_blank">NPD</a> will summarize a mountain of historical food consumption data to help you forecast the impact that generational change is having on food trends.</li> <li>A partnership of the <a href="https://www.newonline.org/" target="_blank">Network of Executive Women</a> and <a href="https://www.accenture.com/us-en/new-applied-now" target="_blank">Accenture</a> has prepared a session on how to win and retain superior talent in today’s workplace, particularly how to unlock the leadership power of women.</li> <li>As we learn early predictions that <a href="https://www.fmi.org/digital-shopper">40 percent of current store grocery sales will move online by 2025</a> were conservative estimates, a panel of manufacturers and their retail partners will walk you through the steps they have taken with digital collaboration to recapture some of those lost sales.</li> <li>Knowing that general merchandise and health and beauty care represent some of the greatest revenue opportunities available to grocers, <a href="https://www.acosta.com/" target="_blank">Acosta Strategic Advisors</a> will highlight the best practices of retailers who are taking advantage of those opportunities.</li> <li>Sessions will also cover the top trends in fresh from the point of view of the consumer and the shakeup taking place in every part of the industry because of technology innovations.</li> </ul> On Monday, January 29, 2018, FMI President and CEO Leslie G. Sarasin will bring the <a href="https://www.fmi.org/midwinter-conference">Midwinter Executive Conference</a> to a close with a <a href="https://www.fmi.org/midwinter-conference/agenda/agenda-at-a-glance">State of the Food Retail Industry</a> session in which she weaves together all the strands of research at her disposal and helps us understand where we are as an industry and where we are headed. Learn more about the program at <a href="https://www.fmi.org/midwinter-conference">FMI.org/Midwinter</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.