How Health and Wellness Fits Food Retail in the 21st Century

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

We’ve moved from an era where there was a dearth of nutrition facts to the present-day challenge of health-information overload.

By: Susan Borra, RD, Chief Health and Wellness Officer for FMI and Executive Director of the FMI Foundation <img src="https://www.fmi.org/images/default-source/blog-images/istock-614015156.tmb-large-350-.jpg?sfvrsn=bc07c6e_1" data-displaymode="Thumbnail" alt="Health and Wellness" title="Health and Wellness" style="float: right; margin-bottom: 10px; margin-left: 10px;" />When I was a newly-minted dietitian, I jumped at the opportunity to work with the Food Marketing Institute. It was the 80’s and a very exciting time for dietitians because consumers were just starting to make the connection between nutrition and food. As you can imagine, I answered a great deal of questions about sugar, sodium, fat and cholesterol because we did not yet have nutrition labels on food packages! We’ve moved from an era where there was a dearth of nutrition facts to the present-day challenge of  health-information overload. Today, retail dietitians play a critical role in promoting evidenced-based nutrition and they navigate sources to help shoppers identify what is most important to know about the foods they choose to build a healthy diet. A critical community for me since I first chose this profession was the Academy of Nutrition and Dietetics, the professional society for registered dietitians. The Academy has been committed to solving the greatest food and nutrition challenges, and this month, the Academy is celebrating its centennial anniversary by promoting the dietetics profession and the organization’s achievements since 1917. I remain committed to the Academy’s mantra of the transformational power through food and nutrition, and I wholeheartedly believe the future looks bright for dietitians working in the food retail industry. You can learn more about the trends we’re witnessing in the grocery aisles in FMI’s <a href="https://www.fmi.org/industry-topics/health-wellness">Retailer Contributions to Health & Wellness 2017</a> report. Reflecting on my career, the health and wellness partnership between the shopper and his or her local grocery store will only grow stronger. Watch our newest FMI Expert video series below:  1. How has health and wellness in food retail changed? <iframe width="360" height="215" src="https://www.youtube.com/embed/GSmfuiKlJw0" frameborder="0"></iframe> 2. What can a retail dietitian bring to food retail? <iframe width="360" height="215" src="https://www.youtube.com/embed/x7ATdWEwZFk" frameborder="0"></iframe> 3. How are the partnership between health professionals changing in food retail? <iframe width="360" height="215" src="https://www.youtube.com/embed/xzHxwz9AA48" frameborder="0"></iframe>

Read full article on FMI

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.