Family Meals Fuel Better Nutrition

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

As a Registered Dietitian, I believe that one of the best health promotion messages is to simply encourage family meals. Consumers tell us that they would like to eat healthier, but also say that nutrition advice is confusing. As a result, the nutrition community is always looking for ways to simplify the messages and to encourage positive eating behaviors.

By: Susan Borra, RD, Executive Director, FMI Foundation & Chief Health and Wellness Officer, Food Marketing Institute <a href="https://www.fmi.org/images/default-source/family-meals/infographics/fuel-nutrition.jpg?sfvrsn=e6847f6e_2"><img src="https://www.fmi.org/images/default-source/family-meals/infographics/fuel-nutrition.tmb-large-350-.jpg?sfvrsn=e6847f6e_1" data-displaymode="Thumbnail" alt="Fuel Nutrition" title="Fuel Nutrition" data-openoriginalimageonclick="true" style="float: right; margin: 10px;" /></a> As a Registered Dietitian, I believe that one of the best health promotion messages is to simply encourage family meals. Consumers tell us that they would like to eat healthier, but also say that nutrition advice is confusing. As a result, the nutrition community is always looking for ways to simplify the messages and to encourage positive eating behaviors. Delivering messages to inspire family meals can improve health. Looking at research from numerous sources we know that: Family meals results in healthier eating <ul> <li><a href="https://www.fmi.org/family-meals/our-mission/supporting-research/supporting-research-reports">Children and adolescents who share family meals three or more times per week are more likely to have healthier dietary and eating patterns.</a></li> </ul> <a href="https://www.fmi.org/family-meals/our-mission/supporting-research/supporting-research-reports"></a>Family meals result in fewer calories consumed <ul> <li><a href="https://www.fmi.org/family-meals/our-mission/supporting-research/supporting-research-reports">People who eat the most home-cooked meals eat healthier and consumer about 130 fewer calories daily, compared to people who cook less or not at all.</a></li> </ul> <a href="https://www.fmi.org/family-meals/our-mission/supporting-research/supporting-research-reports"></a>Family meals decreases potential for obesity <ul> <li><a href="https://www.fmi.org/family-meals/our-mission/supporting-research/supporting-research-reports">Children who share meals with their families three or more times each week are significantly less likely to be overweight, more likely to eat healthy foods and less likely to have eating disorders.</a></li> <li><a href="https://www.fmi.org/family-meals/our-mission/supporting-research/supporting-research-reports">Adolescents who participate in two family meals each week are less likely to be overweight or obese in adulthood.</a></li> </ul> For these reasons and more, I am convinced that the promotion of family meals results in the delivery of the most powerful, positive and actionable nutrition and health promotion advice for consumers. The food retail community comes together each September to celebrate <a href="https://www.fmi.org/family-meals">National Family Meals Month</a>™ and also competes to provide the best solutions to family meals for their customers and, clearly, the potential health benefits are vast. There is still time to take part this year in helping families share more meals together and our website has the toolkits, resources and ideas to get you started. Be sure to check out our <a href="https://www.fmi.org/family-meals/toolkits/best-practice-guide">Best Practice Guide</a> to see what retailers and suppliers have done in the past and our <a href="https://www.fmi.org/family-meals/toolkits/retailer-toolkit">Retailer</a> and <a href="https://www.fmi.org/family-meals/toolkits/manufacturer-toolkit"> Manufacturer Toolkits</a>. Join the discussion on social media with #FamilyMealsMonth, learn more about <a href="https://www.fmi.org/family-meals">National Family Meals Month</a> and join the movement at <a href="http://www.fmifamilymeals.com/">www.FMIFamilyMeals.com</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.