Creating a Food Theater in Your Store

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

A colleague of mine recently celebrated her birthday in a rather unusual manner. Instead of going to an upscale restaurant or taking in a performance, she had her birthday celebration at a grocery store. You see, this millennial colleague loves the new restaurant in her local grocery store and insisted on celebrating there with friends and family.

By: Laurie Gethin, Director, Education, Food Marketing Institute <img src="https://www.fmi.org/images/default-source/blog-images/food-theather-and-store-design.tmb-large-350-.jpg?sfvrsn=34807f6e_1" data-displaymode="Thumbnail" alt="Food Theater and Store Design" title="Food Theater and Store Design" style="float: right; margin: 10px;" /> A colleague of mine recently celebrated her birthday in a rather unusual manner. Instead of going to an upscale restaurant or taking in a performance, she had her birthday celebration at a grocery store. You see, this millennial colleague loves the new restaurant in her local grocery store and insisted on celebrating there with friends and family. According to a recent article by <a href="http://www.npr.org/sections/thesalt/2017/08/05/541664541/grocery-stores-draw-millennials-with-in-store-restaurants?utm_source=npr_newsletter&utm_medium=email&utm_content=20170806&utm_campaign=npr_email_a_friend&utm_term=storyshare" target="_blank">NPR</a>, my colleague is not alone in her love of grocery store restaurants. In fact, FMI’s own <a href="https://www.fmi.org/forms/store/ProductFormPublic/power-of-fresh-prepared-deli-2016">Power of Fresh Prepared/Deli</a> report talks about creating a food theater experience—one in which retailers provide a variety of fresh prepared offerings and create captivating culinary adventures that keep customers coming back. Designing these food theater experiences is just what retailers attending the upcoming <a href="https://www.fmi.org/forms/meeting/Microsite/ESD2017">Energy and Store Development Conference</a>, September 24 – 27 in Orlando, FL can expect to hear in several sessions. The breakout, Becoming a Grocerant: Winning the Customer through Comprehensive Food Service Design, will tackle the challenge of creating compelling fresh prepared food offerings in an in-store dining setting. When it comes to in-store culinary experiences, retailers need to consider branding and menu offerings, efficient food service kitchens and think through space planning and décor. A culinary focus can take retailers beyond the deli case and hot bar and provide shoppers with memorable and engaging experiences that connect them closer to their food selection—and their favorite store. Experts from <a href="http://grocerantdesigngroup.com/" target="_blank">Grocerant Design Group </a> and <a href="http://www.c-p.com/" target="_blank">Cuhaci & Peterson Architects, Engineers, Planners</a> will walk attendees through a strategic and comprehensive approach to designing and developing a successful food service program. Attendees will walk away with a roadmap to create, guide, and implement a differentiated and compelling restaurant concept right in their stores. Additional store design sessions promise attendees a fresh perspective. Here are a several sessions you won’t want to miss: <ul> <li><a href="https://www.fmi.org/forms/meeting/Microsite/ESD2017,2">How to Maintain Relevancy in an Uncertain Future</a></li> <li><a href="https://www.fmi.org/forms/meeting/Microsite/ESD2017,2">Retail Tornados: Weathering the Store Retrofit Process</a></li> <li><a href="https://www.fmi.org/forms/meeting/Microsite/ESD2017,2">By 2025, Will the Traditional Grocery Store Be an Endangered Species?</a></li> <li><a href="https://www.fmi.org/forms/meeting/Microsite/ESD2017,2">The Reinvention of Brick & Mortar: Bringing New Life to Convenience, Experience, and Sustainability</a></li> <li><a href="https://www.fmi.org/forms/meeting/Microsite/ESD2017,2">What’s Driving Today’s Store Format and Design Trends?</a></li> <li><a href="https://www.fmi.org/forms/meeting/Microsite/ESD2017,2">Repurposing a Multi-Level Retail Space to a Food Store</a></li> </ul> Learn more about the <a href="https://www.fmi.org/forms/meeting/Microsite/ESD2017">Energy and Store Development Conference</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.