IFT17: Empowering Scientific Communication to Feed the World

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

The Institute of Food Technologists (IFT) held the 2017 Annual Meeting and Food Expo in Las Vegas, Nevada from June 25-28, 2017. Industry experts, students and government officials from over 90 countries converged in the scorching 115°F valley to share evidence-based scientific knowledge, in order to safely, sustainability, and nutritiously feed a rising human population.

By: Adam Friedlander, Specialist, Food Safety and Technical Services, Food Marketing Institute <img src="https://www.fmi.org/images/default-source/blog-images/ift-2017.tmb-large-350-.jpg?sfvrsn=ecf1706e_1" data-displaymode="Thumbnail" alt="IFT 2017" title="IFT 2017" style="float: right; margin: 10px;" /> The Institute of Food Technologists (<a href="https://www.ift.org/">IFT</a>) held the 2017 Annual Meeting and Food Expo in Las Vegas, Nevada from June 25-28, 2017. Industry experts, students and government officials from over 90 countries converged in the scorching 115°F valley to share evidence-based scientific knowledge, in order to safely, sustainability, and nutritiously feed a rising human population. The main event for this year’s meeting was the premiere of the 2017 documentary, “<a href="https://www.foodevolutionmovie.com/%20">Food Evolution</a>” directed by Emmy-award winning director, Scott Hamilton Kennedy and narrated by Dr. Neil deGrasse Tyson. This film was funded entirely by <a href="http://www.feedingtomorrow.org/?__hstc=164729440.83b69e033b375f7995070c807ee43216.1489160250527.1499784041482.1499867425263.26&__hssc=164729440.2.1499867425263&__hsfp=1674733363">Feeding Tomorrow</a>, The Foundation of IFT, but it is important to note that the director had complete creative control over the film’s content. The subject matter of the scientific sessions during the IFT Annual Meeting revolved around the main themes of “Food Evolution.” In a session titled Research Integrity in Industry-Funded Nutrition Research: Challenges and Recommendations, Dr. Eric Hentges, executive director of the International Life Sciences Institute (<a href="http://ilsi.org/">ILSI</a>) stated, “Scientific quality and excellence is the issue, not the funding.” To ensure funding organizations are not collecting data or inappropriately influencing research outcomes, each peer-reviewed publication impacting public health is scored on the quality of evidence and the strength of recommendations by the World Health Organization’s (WHO) <a href="http://www.who.int/hiv/topics/mtct/grade_handbook.pdf">GRADE handbook</a>. While this film wasn’t graded by the WHO, “Food Evolution” was produced with the intent to provide primary resources from peer-reviewed publications in defense of biotechnological advancement.   One of the main themes of “Food Evolution” was a call for scientists to more clearly and effectively communicate scientific results to the public, specifically modern forms of genetic breeding that can improve global public health and sustainability efforts. In the panel discussion From CRISPR to Syn Bio: How to Explain the Benefits and Safety of the Latest Food and Agriculture Technologies to the Public, Dr. Christine Bruhn, professor emeritus at UC Davis illustrated how the lack of communication highlighting positive aspects of new technologies, such as genetic engineering and food irradiation, created an opportunity for non-scientists to undermine scientific consensus from the world’s leading public health organizations by making false claims about the nutrition and safety of these food products through various media platforms (Twitter, Facebook, Google, etc.). When subject-matter experts proactively and transparently create dialogue with consumers to emphasize beneficial attributes of modern agricultural technologies, while addressing fears and concerns, the consumer is in a better position to make more informed purchasing decisions in retail. Overall, the scientific sessions at this year’s IFT conference emphasized the importance of evidence-based communication as a means to empower future generation’s knowledge of how our global food system works. The human population will reach 9.6 billion by 2050, according to a <a href="https://esa.un.org/unpd/wpp/publications/Files/WPP2012_HIGHLIGHTS.pdf">2012 report</a> by the United Nations Department of Economic and Social Affairs (UN-DESA). As demand for nutritious and safe foods increase, it remains essential to promote sustainable agricultural technologies which feed our growing population.   “If those who know don’t communicate, those who don’t know will.” – Dr. Christine Bruhn, UC Davis

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.