One Thing You Can Do Differently to Improve Your Grocery Business

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

FMI share groups are one of the premier member benefits for FMI members, particularly for independent operator members. Share groups provide a confidential forum for the open exchange of ideas, strategies and problem solving techniques among owners, chief executive officers, chief operating officers and senior executives of non-competing member companies.

By: Lucas Darnell, Director, Member Relations & Advocacy, Food Marketing Institute <img src="https://www.fmi.org/images/default-source/blog-images/store-tours-and-share-groups.tmb-large-350-.jpg?sfvrsn=aa8d706e_1" data-displaymode="Thumbnail" alt="Store Tours and Share Groups" title="Store Tours and Share Groups" style="float: right; margin: 10px;" /> At a recent share group meeting, one member mentioned to the group that he doesn’t get out of the store regularly to look at competing stores in the area or at other stores in general. Another member of the group shared that not only does he go and visit stores as much as he can, but oftentimes he will take members of his staff with him to do store tours. For example, if there is a store two hours away that does a fantastic job in produce, he will take his produce managers to see that store and empower them to make changes from the things they see and learn.  FMI share groups are one of the premier member benefits for FMI members, particularly for independent operator members. Share groups provide a confidential forum for the open exchange of ideas, strategies and problem solving techniques among owners, chief executive officers, chief operating officers and senior executives of non-competing member companies. Information and feedback from share group discussions can help food retail improve efficiencies and profitability, as well as develop relationships with leading food retailers from around the country. The learnings from interactions with peers can be business changing. Share groups give FMI members an opportunity to receive feedback from their peers on store operations, financials, displays, staffing and myriad other factors to consider in the grocery business. The feedback is real, timely and from other respected members of the retail community. Feedback from other FMI members is a tremendous resource available to you through FMI membership. Learn more about <a href="https://www.fmi.org/get-involved/share-groups">FMI Share Groups</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.