In-Store Pharmacies Are Just What the Customer Ordered

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Oliver Wyman reports that more than 1,600 retail locations are now home to healthcare clinics, and an increasing number of pharmacy, supermarket and mass chains have entered the healthcare space. Shoppers desire convenience, access and transparency of traditional retail combined with healthcare’s quality and trust.

By: Elissa McLerran, Public Policy Communications Manager, Food Marketing Institute <img src="https://www.fmi.org/images/default-source/blog-images/pharmancy-report-image.tmb-large-350-.jpg?sfvrsn=2af6716e_1" data-displaymode="Thumbnail" alt="Pharmacy Report" title="Pharmacy Report image" style="float: right; margin: 10px;" /> I remember growing up in a small town that the local pharmacy was located inside the grocery store. Anytime I was feeling under the weather, my mom and I would head there to pick up medicine and a nice hot bowl of chicken noodle soup. It was so handy to have everything we needed in one place. The grocery shopping environment has evolved significantly over time. From what was once a weekly errand has now become a holistic health experience, where shoppers conduct business for more reasons than taste preference alone. As food retail establishments continue to serve customers and meet their desires and needs, stores have expanded from carrying the basic dietary necessities into a one-stop-shop for wellness. These health and wellness destinations include a variety of resources for shoppers’ health, such as nutritious food, cooking classes, registered dietitians and in-store health clinics. Even research from the <a href="https://www.fmi.org/our-research/research-reports/u-s-grocery-shopper-trends">2017 U.S. Grocery Shopper Trends</a> reports, 45 percent of shoppers say their grocery store is working to help them achieve health and wellness goals. Oliver Wyman reports that more than 1,600 retail locations are now home to healthcare clinics, and an increasing number of pharmacy, supermarket and mass chains have entered the healthcare space. Shoppers desire convenience, access and transparency of traditional retail combined with healthcare’s quality and trust. Sign up for the <a href="https://www.fmi.org/users_only/mailinglist/MailingListFormPublic/subscriptions">FMI Pharmacy Report</a> to receive the latest news on pharmacy-related actions that could impact food retailers and wholesalers, and enhance the in-store experience for all of your customers.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.