K-VA-T’s Omnichannel Approach to National Family Meals Month™

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Food City was selected for a Gold Plate Award for their omnichannel campaign that excelled in community outreach. To educate and engage their consumers, Food City used in-store, social media, print, and community strategies to spread the message of National Family Meals Month™ far and wide

By: Tom Cosgrove, Manager, Program and Development, FMI Foundation <img src="http://www.fmi.org/images/default-source/blog-images/food-city-gold-plate.tmb-large-350-.jpg?sfvrsn=e7ca716e_1" data-displaymode="Thumbnail" alt="Food City Gold Plate" title="Food City Gold Plate" style="float: right; margin-bottom: 10px; margin-left: 10px;" />As summer fast approaches, we’re looking forward to gatherings filled with family, friends, sunny days and great food. We enjoy family meals no matter the time of year with all different types of families - be it relatives, friends, or our work family and we encourage you to do the same. Our favorite time of the year, <a href="https://www.fmi.org/family-meals">National Family Meals Month</a>™ in September, is quickly approaching. There’s still time to put together programming to celebrate!  To help you get ready for September, we’d like to highlight one of our <a href="file:///C:/family-meals/be-recognized/gold-plate-award">Gold Plate Award</a> winners, <a href="https://www.foodcity.com/content/aboutus/">K-VA-T Food Stores</a>. The goal of <a href="https://www.foodcity.com/content/aboutus/">Food City</a>, the banner of K-VA-T Food Stores, is to help families enjoy at least one more meal together at home each week. This echoed the National Family Meal Month™ campaign, by providing meal solutions and recipes to make dinner planning and preparation easier. Food City broke this goal down into two steps: educating their associates and consumers and then engaging both of those groups. Food City was selected for a Gold Plate Award for their omnichannel campaign that excelled in community outreach. To educate and engage their consumers, Food City used in-store, social media, print, and community strategies to spread the message of National Family Meals Month™ far and wide. Elizabeth Hall, a Food City dietitian, appeared on <a href="http://www.local8now.com/content/news/Food-City-offers-tips-to-bring-families-together-for-dinner-394520631.html">local television stations</a> to promote the message of National Family Meals Month™ and <a href="http://wjhl.com/2016/09/26/celebrating-national-family-meals-month/">showcase their recipes</a> and meal solutions. In addition, Food City presented at community centers, city festivals, and health fairs with local healthcare systems. Their Healthy Initiatives and marketing teams showcased cooking demonstrations, meal planning, recipes, and healthy lifestyle advice at these events throughout the month. In-store, Food City had signage and recipe booklets highlighting family meals. They also engaged their own employees by highlighting the benefits internally and providing consultations with their Healthy Initiatives team. This team, championed by Elizabeth Hall, also created a flier that shared the benefits of family meals. Digitally, Food City promoted the month through social media, their website, and <a href="http://forksandflowers.com/2016/09/22/celebrate-national-family-meals-month/">blog</a>. The most notable digital presence was the dedicated section for information about family meals and recipes on the Food City website. Congratulations to Steve Smith and the Food City team! We’re counting down the days to September and looking forward to seeing how you all celebrate National Family Meals Month™ this year. How will you be participating? Find resources, ideas and more at <a href="http://www.fmifamilymeals.com/">www.FMIFamilyMeals.com</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.