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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

More than 400 of the food retailing industry’s most promising rising stars will gather in Chicago June 11-13 to participate in the Future Leaders eXperience. Through a series of team-building exercises, challenges and discussions, they will hone leadership skills that will be required of them in an industry that is transforming itself to serve consumers in new and exciting ways.

<p>By: Carol Abel, Vice President, Education Program Development, Food Marketing Institute<br /> <img src="http://www.fmi.org/images/default-source/blog-images/business-card.tmb-large-350-.jpg?sfvrsn=4154726e_1" data-displaymode="Thumbnail" alt="Business Card" title="Business Card" style="float: right; margin: 10px;" /></p> <p>More than 400 of the food retailing industry&rsquo;s most promising rising stars will gather in Chicago June 11-13 to participate in the <a href="http://www.cvent.com/events/fmi-future-leaders-experience/event-summary-8287b0decbec4ed9b93d0705c12631d5.aspx">Future Leaders eXperience</a>. Through a series of team-building exercises, challenges and discussions, they will hone leadership skills that will be required of them in an industry that is transforming itself to serve consumers in new and exciting ways.</p> <p> As the industry and consumer trends change, so do the tasks that food retail professionals perform. Here are 10 job titles this year&rsquo;s <a href="http://www.cvent.com/events/fmi-future-leaders-experience/event-summary-8287b0decbec4ed9b93d0705c12631d5.aspx">Future Leaders eXperience</a> participants have that did not exist in food retail industry just 10 years ago:</p> <ol> <li><strong>Manager, Private Label Brand &ndash; </strong>According to <a href="file:///O:/our-research/research-reports/food-retailing-industry-speaks">Food Retailing Industry Speaks 2016</a> report, 98 percent of retailers are emphasizing private-brand products as a competitive strategy.</li> <li><strong>Chef and Culinary Merchandiser &ndash; </strong>To compete with take-out alternatives, including digital options, retailers are looking for ways to make delicious, nutritious meals in-house that shoppers can grab-and-go.</li> <li><strong>eCommerce Specialist &ndash; </strong>Every organization needs a professional who can understand how to implement the rapidly evolving electronic commerce alternatives shoppers want, each with their own embedded systems and payment getaways.</li> <li><strong>Director, Omni-Channel &ndash; </strong>With so many ways to connect with shoppers &ndash; online, in the store, by mobile device, on the phone &ndash; making sure every possible opportunity to capture a sale requires a unique kind of professional.</li> <li><strong>Manager, Health and Wellness &ndash; </strong>Consumers want more than just convenience and low prices, they want products that contribute to their physical health and well-being and a manager is required to make sure those demands are fulfilled.</li> <li><strong>International Human Resources &amp; Training Manager &ndash; </strong>The opportunities that come with the globalization of brands &ndash; including retail brands &ndash; requires consistency across the company so that the same level of quality is offered everywhere in the world.</li> <li><strong>Pharmacy Business Analyst &ndash; </strong>The economics undergirding a retailer&rsquo;s pharmacy business have never been more complex and a professional who understands both pharmacology and business strategy is vital.</li> <li><strong>Social Media Field Specialist &ndash; </strong>A social media strategy is a requirement in both communicating with consumers and gathering data on their tastes. Generating and sharing content is the fastest-growing path to building connections with shoppers.</li> <li><strong>Senior Director, Talent, Hiring and Retention &ndash; </strong>With so many options available to consumers now, the human touch a retailer offers becomes more important every day and the team it puts together can make or break a business model.</li> <li><strong>Senior Vice President, Natural Specialty &ndash; </strong>Not only do consumers want more natural, organic, gourmet, local and ethnic products, those products can generate more profits than more easily commoditized traditional items in a retail store.</li> </ol> If these job titles have emerged in the past 10 years, what will the next decade hold for food retail industry emerging leaders? Follow the discussion at <a href="http://www.cvent.com/events/fmi-future-leaders-experience/event-summary-8287b0decbec4ed9b93d0705c12631d5.aspx">Future Leaders eXperience</a> via social media using <strong>#FMIFutureLeaders</strong> and check out advice from industry veterans at <a href="http://www.cvent.com/events/fmi-future-leaders-experience/custom-130-8287b0decbec4ed9b93d0705c12631d5.aspx">Future Leders eXperience</a>.&nbsp;

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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