Power of Strategic Storytelling in Food Retail

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Today, exceptional leadership and successful businesses depend on the ability to tell a story that compels organizations forward and harnesses the authentic connection between a brand and a customer. Strategic storytelling transcends company narratives and has become a powerful skill that can better frame an individual’s experiences and knowledge to others.

By: Laurie Gethin, Director, Education, Food Marketing Institute <img src="http://www.fmi.org/images/default-source/blog-images/joe-s-with-play-button.tmb-large-350-.jpg?sfvrsn=a108746e_1" data-displaymode="Thumbnail" alt="Joe Sheridan, Wakefern Food Corp." title="Joe Sheridan, Wakefern Food Corp." style="float: right; margin-left: 10px;" />Fifty years ago, grocery stores served smaller neighborhoods, and oftentimes knew their customers by first name. Now, a burgeoning and challenging marketplace has reshaped the way food retailers not only do business, but how they personally connect with their shoppers. Grocers go the extra mile to cater to their customers and communities in order to help their stores achieve success. Whether it’s a store manager securing home deliveries for a long-time customer, or a store providing health and wellness classes for children in the community, the ability to make lasting connections with consumers is key – and the art of effective storytelling is part of making that connection.  Today, exceptional leadership and successful businesses depend on the ability to tell a story that compels organizations forward and harnesses the authentic connection between a brand and a customer. Strategic storytelling transcends company narratives and has become a powerful skill that can better frame and impart an individual’s experiences and knowledge to others. Craft your storytelling skills at <a href="https://www.cvent.com/events/fmi-future-leaders-experience/registration-8287b0decbec4ed9b93d0705c12631d5.aspx">2017 Future Leaders eXperience </a>in Chicago, Illinois on June 11 - 13. Wakefern Food Corp. President and COO, Joe Sheridan, co-chair of the 2017 Future Leaders eXperience, shares his perspective on the power of storytelling in the food retail industry. Watch <a href="https://www.youtube.com/watch?v=lD4xtQ6NpDY&t=13s">here</a>! <center><iframe width="560" height="315" src="https://www.youtube.com/embed/lD4xtQ6NpDY" frameborder="0"></iframe></center>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.