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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

As industry leaders, you face enormous challenges, and next to the financial burdens associated with running your businesses effectively and efficiently, you tell us that providing health care to your employees is paramount. The second-biggest anxiety among food retailers that’s expected to dominate attention remains the job market.

<p>By Carol Abel, Vice President, Education Program Development, Food Marketing Institute<br /> <br /> <img src="http://www.fmi.org/images/default-source/photos-for-staff-use/store-associates/20161208-fmi-1089_ed-web.tmb-large-350-.jpg?sfvrsn=a5d06c6e_1" data-displaymode="Thumbnail" alt="20161208-FMI-1089_ed WEB" title="20161208-FMI-1089_ed WEB" style="float: right; margin-left: 10px;" />As industry leaders, you face enormous challenges, and next to the financial burdens associated with running your businesses effectively and efficiently, you tell us that providing health care to your employees is paramount. The second-biggest anxiety among food retailers that&rsquo;s expected to dominate attention remains the job market. Staffing, hiring, retention and wages are ranked second in the&nbsp;<em>2016 FMI U.S. Food Retailing Industry Speaks</em>&nbsp;&ldquo;Worry Index,&rdquo; while competition from traditional and non-traditional food retailers came in third.</p> <p>Financials, stiff competition and job market woes generated unfavorable headlines in April for the greater retail industry, as evidenced by one&nbsp;<em><a href="https://blogs.wsj.com/moneybeat/2017/04/07/jobs-in-retail-are-vanishing-quickly/">Wall Street Journal</a></em>&nbsp;blogger&rsquo;s post on April 7: &ldquo;More jobs were lost in the beleaguered retail industry than any other over the past two months, prompting&nbsp;economists to warn that the number of jobs available at brick-and-mortar stores may have peaked.&rdquo; Furthermore, analysts have suggested that the deflationary environment&rsquo;s impact on food retail margins isn&rsquo;t giving traditional grocers much cover.</p> <p>I&rsquo;m confident food retailers will maintain their resilience in the face of environmental and economic forces, arguably since they have some control over the job market when it comes to retention. So how do you quantify the value of your employees? In terms of professional development, we&rsquo;ve challenged our FMI Future Leaders planning committee to help us create a program in June that will bring our community together and cement leadership skills. As leaders, you&rsquo;ll be the ones to determine what types of benefits you offer that go beyond traditional health care; how you reward your employees for performance and loyalty; and ultimately who will drive your business further and foster the next generation of talent.</p> <p>FMI&rsquo;s CEO recently addressed congressional staffers at a March 29 briefing on a foster youth jobs program saying, &ldquo;We simply can&rsquo;t afford to leave anyone behind or any resource untapped. Too many&nbsp;miss amazing&nbsp;opportunities&nbsp;simply because we can&rsquo;t find a way to get our foot in the door&nbsp;or aren't being guided to the right door to stick our foot in.&nbsp;The grocery industry feels a responsibility to not only offer that open door, but to seek out that next generation of leaders, whoever they may be.&rdquo;&nbsp;It&rsquo;s true that many executives on FMI&rsquo;s board of directors started out as baggers and stockers.</p> <p>For these reasons, FMI is refocusing and redoubling its energy on its Future Leaders eXperience program. The event is designed as a learning laboratory to offer cross-functional, cross-company and cross-industry interactions. The unique format cements networking opportunities and aims to create long-lasting relationships. While participants hone management skills and digest valuable industry content, they will develop the collaborative tools they&rsquo;ll need to take on the responsibilities and opportunities of industry leaders in the 21st century.</p> <p>Our industry is an incubator for mentoring opportunities, which is why FMI continues to invest in the power of storytelling via its awards and thought leadership. In particular, FMI recognizes store managers who are championing company and store goals; advising and motivating associates; investing in in-store programs that improve customer service; and improving community relations. These stars in our industry reflect the spirit of the 3.4 million people we employ. In the near term, FMI will be evaluating ways in which it approaches on-demand, online training and also offering more intimate events for food retailers to meet specific goals in order to stay relevant and challenged in their field.</p> <p>We have an opportunity together to prove the naysayers wrong and invest in the talent that will build our future.</p>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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