Drive Assurances and Efficiencies from Farm to Table

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

who frontpage

member frontpage

Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

I joined attendees from various industries last week at the U.S. Chamber Technology Engagement Center (C_TEC) and its new TecExec Series discussing the role of technology in agriculture, retail and the grocery industry.

By: Doug Baker, Vice President - Industry Relations, Private Brands, I.T, AP, R&S, Food Marketing Institute <img src="http://www.fmi.org/images/default-source/blog-images/c-tech-event65fc130324aa67249237ff0000c12749.tmb-large-350-.png?sfvrsn=8656746e_1" data-displaymode="Thumbnail" alt="C Tech Event" title="C Tech Event" style="float: right; margin: 10px;" /> It’s not the start of a joke: I recently learned a lot about data integrity by witnessing a conversation among a pilot, a programmer and a blueberry farmer. I joined attendees from various industries last week at the U.S. Chamber Technology Engagement Center (C_TEC) and its new TecExec Series discussing the role of technology in agriculture, retail and the grocery industry. The Kroger Co. was chosen by the U.S. Chamber to contribute to the inaugural session and host several tech-talks among senior executives. The U.S. Chamber also gave Leslie Sarasin, president and CEO of Food Marketing Institute, the opportunity to moderate a diverse and unlikely panel representing a senior aviator and paratrooper for the U.S. Army and Coast Guard, an expert in RFID technology and a family-owned blueberry farmer and private equity investor. The panel explored how influencing the supply chain with the use of technology drives assurances and efficiencies from farm to table, especially with regard to the safety of the food supply. For instance, per the panel, one of the recently released regulations from the Food Safety Modernization Act requires temperature controls of food products as it moves from processing facility to its final destination. Without technology, appropriate recordkeeping of the temperatures controls would be a manual process and thus more subject to error. In order to maintain accurate information and drive down operating costs at the store level, it’s imperative to centralize maintenance work and allow store personnel to focus on creating a customer experience. On the consumer side, grocers can consider data solutions that take time out of the customer’s shopping trip by organizing store layout against shopping lists; providing a better experience via digital coupons and promotions based upon shopping patterns; and ultimately improve the check-out experience. The message coming from the event at the U.S. Chamber encouraged businesses to be a part of the conversation with regulators at the very beginning with regard to technological advancements and innovations. Panelists emphasized the need to share knowledge and information about the uses of technology to positively move the industry forward. Technology certainly enables the <a href="http://www.fmi.org/pulse">path to modern retailing</a>. As a goal, we must ensure it remains at the forefront of any B-to-B conversation. The streamed U.S. Chamber event is recorded and available here. <a href="https://www.uschamber.com/event/farm-table-tech-story">https://www.uschamber.com/event/farm-table-tech-story</a>.

Read full article on FMI

Menus

Some of the main menus of the template are now set via the template parameters saving you having to set up menu modules for each menu. From this section you can choose what menus you would like connected with these pre assigned menu areas of the template.

Copyright Information

Enter the copyright information that will appear in the footer area of your template.

Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.