Connecting with the Shopper to Crack Omnichannel Retailing

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

The demands on food retailing executives involved with information technology, e-commerce and marketing have never been greater, so how does a company make omnichannel retailing a vital part of its business plan?

By: Doug Baker, Vice President - Industry Relations, Private Brands, Food Marketing Institute  <img src="http://www.fmi.org/images/default-source/photos-for-staff-use/product-scanning/20161208-fmi-0633_ed-web.tmb-large-350-.jpg?sfvrsn=66d46c6e_1" data-displaymode="Thumbnail" alt="20161208-FMI-0633_ed-WEB" title="20161208-FMI-0633_ed-WEB" style="float: right; margin-left: 10px;" />The demands on food retailing executives involved with information technology, e-commerce and marketing have never been greater, so how does a company make omnichannel retailing a vital part of its business plan? What do today’s shoppers want? How can technology help you deliver it? How do you build a successful digital strategy? These are thought-provoking and resource-laden questions, so we have teamed with Progressive Grocer and Retail Leader to help deliver suggested strategies at our upcoming Pulse event, June 13 -14 in Chicago, to demonstrate how technology enables the path to modern retailing. In her Kickoff Luncheon presentation, “Cracking the Code to Shopper Happiness,” WSL Strategic Retail CEO and Chief Shopper Wendy Liebmann will take you through the findings of this massive research initiative and give you insights into: <ul> <li>How to grow your business in a shrinking retail world;</li> <li>What shoppers will pay more for;</li> <li>How to build credibility with food-savvy customers; and</li> <li>What you can do to disrupt the disruptors.</li> </ul> Once you learn what shoppers want, Nick Jones of Arc and Ken Madden of Shoptology will address “Connecting With Today’s Shopper: Technology, Innovation and the Future of Marketing.” Here is your chance to discover: <ul> <li>The impact of “always-on” connections via mobile devices,</li> <li>The emergence of integrated, omnichannel commerce,</li> <li>And the real significance to you of personalization, social meaning, transparency, relevance and access.</li> </ul> Finally, Linda Corn, vice president of retail growth strategy for Nielsen, and Mark Baum of the Food Marketing Institute along with a retail panel, will explore how to build your customized omnichannel retailing strategy. With the FMI/Nielsen research on the Digitally Engaged Food Shopper as their foundation, Corn and Baum will virtually construct a business plan that will minimize operating costs, secure customer loyalty and create new shopping experiences with the use of the latest technologies. Pulse will explore trends and innovations that are reshaping the shopping experience today in a concise, content-packed day and a half. We hope you will join us at Pulse 2017, Tuesday – Wednesday, June 13 and 14 at the Chicago InterContinental. <a href="http://www.cvent.com/events/pulse-2017/custom-22-6e53455447a745a3b48a0265d999dfbe.aspx">See the Pulse sessions</a> <a href="http://www.cvent.com/events/pulse-2017/agenda-6e53455447a745a3b48a0265d999dfbe.aspx">See the Pulse schedule</a>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.