When it comes to Safe Poultry Handling—Don’t Wing It

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

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OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

To help with food safety education efforts, the Partnership for Food Safety Education is launching a new campaign, Don’t Wing It. Don’t Wing It is designed to help consumers reduce the risk of foodborne illness for themselves and their families by practicing safe poultry handling in-store and at home.

By: Ashley Eisenbeiser, MS, CFS, Director, Food and Product Safety Programs, Food Marketing Institute  <img src="http://www.fmi.org/images/default-source/blog-images/dont-wing-it-image.tmb-large-350-.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="Dont Wing It Image" title="Dont Wing It Image" style="float: right; margin-left: 10px;" />According to <a href="http://www.fmi.org/research-resources/u-s-grocery-shopper-trends">U.S. Grocer Shopper Trends 2016,</a> 94 percent of shoppers trust their grocery store to help ensure that the food they purchase is safe. Despite this high confidence, product contamination can still occur after purchase. Grocery stores are well positioned to serve as a resource to shoppers and many stores share food safety information with their shoppers to help ensure the chain of prevention extends into the home.  To help with food safety education efforts, the <a href="file://wdc.fmi.org/FMIFS/Users$/aee/Blog/fightbac.org">Partnership for Food Safety Education</a> is launching a new campaign, Don’t Wing It. Don’t Wing It is designed to help consumers reduce the risk of foodborne illness for themselves and their families by practicing safe poultry handling in-store and at home. This campaign will include a collection of tools to help retailers share messages about safe poultry handling, cooking and storage with their customers.  If you are interested in learning how consumers handle raw poultry and what retailers can do to encourage safe handling at the store and at home, join the <a href="http://www.fightbac.org/">Partnership for Food Safety Education</a> for a webinar on Tuesday, April 18 at 1 p.m. ET to get a preview of the Don't Wing It campaign. <a href="https://attendee.gotowebinar.com/register/128126471483785218" target="_blank">Register here.</a>  For more information about safe poultry handling, call the <a href="https://www.fsis.usda.gov/wps/portal/fsis/topics/!ut/p/a0/04_Sj9CPykssy0xPLMnMz0vMAfGjzOINAg3MDC2dDbwMDIHQ08842MTDy8_YwN9EvyDbUREA1T1lfA!!/?1dmy&current=true&urile=wcm%3Apath%3A/fsis-content/internet/main/programs-and-services/contact-centers/usda-meat-and-poultry-hotline/usda-meat-and-poultry-hotline">USDA Meat and Poultry Hotline</a>, visit the <a href="http://askkaren.gov/">USDA Ask Karen Website</a>, or contact <a href="http://www.fmi.org/food-safety">FMI Food Safety</a> at <a href="mailto:This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it.</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.