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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Brian Hayes, a store director for Super Saver in Lincoln, Nebraska, earned recognition as an outstanding store manager in 2015. As a previous winner, Hayes shared his advice with rising food retailers.

<p>By: Jordan Pietrak, Manager, Education, Food Marketing Institute<br /> <br /> <img src="http://www.fmi.org/images/default-source/blog-images/brian-hayes.tmb-large-350-.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="Brian Hayes" title="Brian Hayes" style="float: right; margin-left: 10px;" />The Food Marketing Institute&rsquo;s newly re-envisioned <a href="http://www.cvent.com/events/fmi-future-leaders-experience/event-summary-8287b0decbec4ed9b93d0705c12631d5.aspx">Future Leaders eXperience</a> puts the focus on future generations of food industry leaders. By the same token, it will also celebrate the 2017 <a href="http://www.fmi.org/store-manager-awards/overview">Store Manager Awards</a>, giving much-deserved recognition to those that continue to drive our food retail industry forward.</p> <p>Brian Hayes, a store director for Super Saver in Lincoln, Nebraska, earned recognition as an outstanding store manager in 2015. As a previous winner, Hayes shared his advice with rising food retailers:</p> <p>&ldquo;I think the award deservedly recognizes one of the most difficult jobs in our industry,&rdquo; explained Hayes. &ldquo;Of course, I might be completely biased since I&rsquo;ve been doing the job for 20 years. A store manager oversees all of these small standalone businesses underneath one roof, and it requires a multitude of skills to do so effectively.&rdquo;</p> <p>Hayes began working in a grocery store as a part-time cashier while in college, and before he knew it, he worked his way up to store manager and now has spent 29 years with the company.</p> <p>&ldquo;Well, it wasn&rsquo;t like I was a kid in grade school saying, &lsquo;When I grow up, I want to be a grocery dude&rsquo;,&rdquo; Hayes joked.&nbsp; &ldquo;This career chooses you.&rdquo;</p> <p>As a store manager, it&rsquo;s important to have the ability to identify and maximize your team&rsquo;s talents. &ldquo;So many amazing people work in retail,&rdquo; explained Hayes. &ldquo;I like to match their skills with the right job. I always say that one person&rsquo;s &ldquo;Oh, man, I really have to do THAT?&rdquo; is another person&rsquo;s, &ldquo;COOL, I&rsquo;d love to do that!&rdquo;</p> <p>Hayes advised store managers to work hard, work smart, foster relationships on your team and engage your customer base. For Hayes, working with customers and his team is one of the most enjoyable parts of his job.</p> <p>&ldquo;Our associates and our customers are really where I find joy each and every day,&rdquo; said Hayes. &ldquo;As I age, it&rsquo;s been increasingly fun working with high school and college associates. They keep me young and it&rsquo;s a fun challenge to influence them to perhaps choose a career in grocery!&rdquo;</p> <p>When it comes to running a great store, Hayes stressed the importance of &ldquo;doing things right AND doing the right thing.&rdquo; He encouraged managers to mentor other employees, and put people before profit, because when you do the profit will follow.</p> <p>After winning FMI&rsquo;s Store Manager Award in 2015, Brian took on a larger role within the company&rsquo;s store chain, and now has managed his fifth store for Super Saver. Hayes takes great pride in his work and the multiple teams he has worked with over the years. </p> <p>&ldquo;More than anything [winning a Store Manager Award] validated my career,&rdquo; Hayes explained. &ldquo;But I also definitely viewed it as a team achievement. I work with tremendous folks.&rdquo;</p> <p>Want to nominate an outstanding store manager like Brian Hayes? Recognize their work by&nbsp;<a href="http://www.fmi.org/store-manager-awards/nominations">nominating</a>&nbsp;them for FMI&rsquo;s Store Manager Awards by&nbsp;<strong>March 6</strong>! Learn more at&nbsp;<a href="http://www.fmi.org/StoreManagerAwards">www.FMI.org/StoreManagerAwards</a>.</p>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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