Looking for Sales Growth? Reconsider Your GM & HBC Categories

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Progressive Grocer recently reported about new research released during the FMI 2017 Midwinter Executive Conference that outlines the opportunity for grocery stores to increase sales by reconsidering their store’s General Merchandise (GM) and Health and Beauty Care (HBC) categories.

By: Peter Collins, Director of Industry Relations and Development, Food Marketing Institute  <a href="http://www.progressivegrocer.com/departments/center-store/fmi-midwinter-actionable-steps">Progressive Grocer</a> recently reported about new research released during the <a href="http://www.fmi.org/midwinter-conference">FMI 2017 Midwinter Executive Conference</a> that outlines the opportunity for grocery stores to increase sales by reconsidering their store’s General Merchandise (GM) and Health and Beauty Care (HBC) categories. The report, conducted by <a href="http://www.acosta.com/marketing-solutions/strategic-consulting-insights/">Acosta Strategic Advisors</a>, points out shoppers are in grocery stores four times more than other outlets, representing an opportunity to capture not only their food shopping needs, but also their GM/HBC essentials. The report also includes key marketing and merchandising strategies for growing GM/HBC sales at food retail. Get an overview of the findings by watching the below video and download the report at <a href="http://www.fmi.org/GMHBC">www.fmi.org/GMHBC</a>. <iframe width="560" height="315" src="https://www.youtube.com/embed/FcEJCUYCF2w" frameborder="0"></iframe>

Read full article on FMI

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.