Approaching the Future of Food, Fashionably

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

I’ve always posited that food should be more like fashion. Similar to the latest trends in lapels and color palettes, consumers’ palates are attuned to what’s hot in the food world. Consumers may be willing to experiment with new foods and flavors, but counter to the world of fashion, what we’ve found in our consumer research is that it’s not necessarily an event or the media, or even food suppliers that influence their purchases. When it comes to a trusted authority on wellness, for instance, U.S. consumers primarily rely on their families, doctors and friends. Still, the primary food store ranks high on the list of supporters, and notably, the top-10 wellness allies are without a pop culture reference.

By: Mark Baum, Senior Vice President of Industry Relations Chief Collaboration Officer, Food Marketing Institute <img src="http://www.fmi.org/images/default-source/blog-images/fashion-show.tmb-large-350-.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="Fashion Show" title="Fashion Show" style="float: right; margin: 10px;" /> The following article appeared in the January/February 2017 Edition of <a href="http://www.retailleader.com/">Retail Leader</a>. I’ve always posited that food should be more like fashion. Similar to the latest trends in lapels and color palettes, consumers’ palates are attuned to what’s hot in the food world. Consumers may be willing to experiment with new foods and flavors, but counter to the world of fashion, what we’ve found in our consumer research is that it’s not necessarily an event or the media, or even food suppliers that influence their purchases. When it comes to a trusted authority on wellness, for instance, U.S. consumers primarily rely on their families, doctors and friends. Still, the primary food store ranks high on the list of supporters, and notably, the top-10 wellness allies are without a pop culture reference. At this year’s <a href="http://www.fmi.org/midwinter-conference">Midwinter Executive Conference</a>, we’re unveiling a research project with <a href="http://www.kurtsalmon.com/en-us/">Kurt Salmon</a> that offers perspective on some of the future forces that will offer our industry new realities on how our food will be produced, supplied and consumed. And while you won’t necessarily see a food retail CEO featured at Fashion Week, these leaders are very much interested in how trends influence the shopper’s wallet. What our business owners can’t always focus on is their company 10 to 20 years out, which is where our association, FMI, can help guide. For instance, what do we do when we meet mass capacity on food production? Or, what are the technological trends that will change the way our world produces food? Or, what will the kitchen of the future look like in an increasingly integrated and connected world? We’ll explore three key segments: <ol> <li>Realizations facing the food industry, as it looks to evolve in reaction to realized impacts from global macro trends and consumer expectations and desires;   </li> <li>How consumer’s migration patterns, life expectancy and economic yield will influence how, when, where and what food is produced and made accessible to them; and   </li> <li>A forecast of how the major global forces will disrupt, and in many ways demand changes and advances in the food production lifecycle.</li> </ol> These trends are expansive, but so are the confluence of outside factors Kurt Salmon identified that will tailor the segments among consumers, food and consumption. Among them, they identified geopolitical, economic, environmental, technological, scientific and health macro trends. Why, how and what is consumed will be altered as accessibility, preferences and alternatives change for consumers, which has dramatic implications for food producers and retailers. Taking a nod from the pages of GQ or Vogue, FMI will attempt to offer some predictability within the context of our shifting industry patterns. The 2017 FMI Midwinter Executive Conference will feature a <a href="http://www.fmi.org/midwinter-conference/program/agenda-at-a-glance/session/keynote-the-future-of-food-forces-forecasts-and-outlook">panel presentation</a> regarding this groundbreaking and compelling research on the Future of Food. For more information about this invitation-only event, visit <a href="http://www.fmi.org/midwinter">www.fmi.org/midwinter</a>.

Read full article on FMI

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.