2016 for the FMI Foundation Was All About Family Meals and Food Safety

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

In 2016, the FMI Foundation made huge strides to help Americans eat one more family meal at home each week. September, National Family Meals Month™ transitioned from a social media campaign to a living, breathing campaign alive in stores, on TV, on the radio, and in print and digital advertising.

By: Sue Borra, Chief Health and Wellness Officer for FMI and Executive Director of the FMI Foundation <img src="http://www.fmi.org/images/default-source/blog-images/national-family-meals-month-in-store-in-2016.tmb-large-350-.png?sfvrsn=1" data-displaymode="Thumbnail" alt="National Family Meals Month In Store in 2016" title="National Family Meals Month In Store in 2016" style="float: right; margin: 10px;" /> In 2016, the <a href="http://www.fmi.org/foundation">FMI Foundation</a> made huge strides to help Americans eat one more family meal at home each week. September, <a href="http://www.fmi.org/family-meals">National Family Meals Month™</a> transitioned from a social media campaign to a living, breathing campaign alive in stores, on TV, on the radio, and in print and digital advertising. Some of the top examples are: <ul> <li>National Family Meals Month™ featured on billboard in New York City Times Square</li> <li><a href="https://vimeo.com/180926508">National Family Meals Month™ PSA</a> featured on Litton’s Weekend Adventure on ABC Television</li> <li>Retail Dietitians were featured in TV news segments—here is an example from <a href="http://www.10tv.com/article/family-meals-month">Kroger’s Little Clinic</a></li> </ul> <img src="http://www.fmi.org/images/default-source/blog-images/nfmm-in-time-square.tmb-small.png?sfvrsn=1" data-displaymode="Thumbnail" alt="NFMM in Time Square" title="NFMM in Time Square" style="float: left; margin: 10px;" />Fifty-six retailers, 15 suppliers and 36 allied organizations promoted family meals in September. Each group personalized their extraordinary efforts in unique ways including meal kits, in-store cooking classes, photo contests, community partnerships and more. The best National Family Meal Month™ campaigns will be recognized with <a href="http://www.fmi.org/family-meals/be-recognized/gold-plate-award">Gold Plate Awards</a> in January. To inspire creativity for additional 2017 National Family Meals Month™ activities, the FMI Foundation has produced <a href="http://www.fmi.org/family-meals/get-resources/toolkit/family-meals-toolkit-elements/">retailer and supplier toolkits</a> that are full of ideas to implement next year. In addition to adding more pizazz to National Family Meals Month™, the FMI Foundation has completely redesigned the annual fundraising activity to highlight family meals. The brand new event called <a href="http://www.fmi.org/stir-it-up-home">Stir It Up!</a> is an exciting, friendly, and fun cooking challenge that will provide retail and supplier sponsors the opportunity to showcase their culinary artistry and win awards honoring Family Meals – Healthiest, Easiest, Tastiest, Most Affordable, and Best Culinary Adventure. We know food retail executives can take the heat in the boardroom, but can they cut it in the kitchen? <a href="http://www.fmi.org/stir-it-up-home">Find out in January</a>! In 2016, the funds raised by the Foundation were used to award ten <a href="http://www.fmi.org/foundation/scholarship">Food Safety Auditor Scholarships</a> to encourage students pursuing careers in food safety. Additionally, grants were provided to important food safety programs such as Partnership for Food Safety Education <a href="http://www.fightbac.org/">program</a> and <a href="http://www.fightbac.org/events/conference/">conference</a>, the <a href="http://ifpti.org/fellowship-program/">International Food Protection Institute’s Applied Science, Law and Policy Fellowship</a>, <a href="http://www.ift.org/GFTC.aspx">Institute for Food Technologists Global Food Traceability Cente</a>r and the <a href="http://www.centerforproducesafety.org/">Center for Produce Safety</a>. These programs all reinforce the mission of the FMI Foundation to focus on research and education to address food safety, health and nutrition concerns.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.