140 In-Person Membership Visits in 2016

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Building a strong membership program can be equated to the quote, “Without a solid foundation, you’ll have trouble creating anything with value.” In 2016, the FMI Membership department continued to build a robust and valuable membership program by focusing on new member recruitment, as well as building breadth and depth with existing members. We worked to developed new programs, roles, and communication strategies to meet the needs of our expanding membership base. This year FMI welcomed 21 new retail and wholesale members and 93 new associate members. We’re grateful for the support and engagement of the FMI Officers and Board members who assisted in FMI’s successful recruiting process.

By: Dagmar Farr, Chief Member Relations Officer and Senior Vice President of Membership and Education, Food Marketing Institute <img src="http://www.fmi.org/images/default-source/blog-images/membership-visits-in-2016.tmb-large-350-.png?sfvrsn=1" data-displaymode="Thumbnail" alt="Membership Visits in 2016" title="Membership Visits in 2016" style="float: right; margin: 10px;" /> Building a strong membership program can be equated to the quote, “Without a solid foundation, you’ll have trouble creating anything with value.” In 2016, the FMI Membership department continued to build a robust and valuable membership program by focusing on new member recruitment, as well as building breadth and depth with existing members. We worked to developed new programs, roles, and communication strategies to meet the needs of our expanding membership base. This year FMI welcomed 21 new retail and wholesale members and 93 new associate members. We’re grateful for the support and engagement of the FMI Officers and Board members who assisted in FMI’s successful recruiting process. As members’ needs remain top of mind in 2016, the following programs helped FMI’s Membership Department enjoy a fortifying year and will form the basis of the department’s plans for 2017. New Membership Category – Universities and Colleges In June, FMI created a new <a href="http://www.fmi.org/membership/join-fmi-today">membership category for universities and colleges</a>. Membership allows universities to gain access to FMI’s research, information and events. We heard our members say labor/talent is one of the greatest needs. To that end, FMI looks for ways to improve relationships with universities and colleges, bolstering opportunities to build the talent pool in the food industry.  East and West - New Member Relations and Advocacy Program Earlier in the year, FMI <a href="http://www.fmi.org/news-room/news-archive/view/2016/04/18/fmi-establishes-bicoastal-membership-roles-and-promotes-new-leadership">unveiled two new positions</a> at the association further demonstrating FMI’s commitment to member-services across the country and its efforts to amplify the voice of food retail. FMI created two original positions serving the east and west regions, with Lucas Darnell representing FMI on the Eastern half of the U.S. and Cynthia Brazzel, representing the Western region. At the end of the day, FMI staff conducted more than 140 in-person membership visits in 2016! FMI Share Groups – Major Benefit for Independents <a href="http://www.fmi.org/member-community/share-groups">Share groups</a> are an important member benefit for FMI’s independent operator membership. As new companies join, the FMI membership team ensures they are placed with the right group to ensure they get the most value. In 2016, a manufacturing subgroup of the Operating Executives Council was formed as part of the OEC Share Group. FMI is also in the process of re-constituting the Natural Share Group and creating a Women Leaders Group. Click <a href="http://www.fmi.org/member-community/share-groups">here</a> for additional information about FMI Share Groups. 2016/2017 - FMI/ROFDA Productivity Benchmarking In partnership with the <a href="https://rofda.com/about/">Retailer Owned Food Distributors & Associates</a> (ROFDA), FMI launched a <a href="http://www.fmi.org/industry-topics/wholesaler">Productivity Benchmarking Survey</a>. The Survey was designed to provide key benchmarks, metrics and insights, enabling companies to compare their performance with that of other wholesalers and self-distributing retail chains. You can find the <a href="http://www.fmi.org/docs/default-source/Membership/productivity-benchmarking-presentation-2016.pdf?sfvrsn=2">survey results here</a>. First-Ever Department Manager Survey Findings from the <a href="http://www.fmi.org/industry-topics/independent-operator">2016 Department Manager Survey</a>, conducted by conducted by FMI, The Retail Feedback Group, and Harold Lloyd Presents, Inc., were presented at FMI Connect. The survey received responses from 1,600 department managers from 63 companies. The survey results are available to all FMI members <a href="http://www.fmi.org/forms/store/ProductFormPublic/department-manager-survey">here</a>. New FMI Independent Operator Newsletter FMI started an <a href="http://www.fmi.org/industry-topics/independent-operator">Independent Operator Newsletter</a> to better communicate with independents. The newsletter, distributed monthly, will focus on FMI programs, resources and initiatives that can provide value to independent operator members.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.