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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Food retailers do much more than simply provide their customers with food items to purchase; they also feed the spirit of their community in acts of human kindness. The Community Outreach Awards highlight the oft-unmentioned goodwill of grocers that serve and shape our communities. We, at FMI, are continually amazed by the caliber of the nominated programs we receive and 2016 was no exception. The 14 nominated programs made it difficult for our judges to choose the best of the best in each category, but they managed. Here are the 2016 Community Outreach Awards Winners:

<p>By: David Fikes, Vice President, Consumer/Community Affairs and Communication, Food Marketing Institute</p> <p>The holiday season provides an extra layer of charm for families and communities that is equal parts: goodwill, comradery, joyful sound, and, we hope, some meaningful silence. &nbsp;Yes, there is the bustle, but amidst the scurry, there is also the poignant reminder to take a deep breath, spend time with loved ones, and remember what is important in life. Just like the holidays, the <a href="http://www.fmi.org/about-us/awards-and-community-outreach/fmi-community-outreach-awards/community-outreach-awards-nominee/food-for-february-2015">Community Outreach Awards</a> are all about activity, but it is activity imbued with meaning. Each year, I&rsquo;m grateful for the opportunity to learn about the various acts of generosity that food retailers do because these outward acts vividly demonstrate the inward depth of caring characters constituting this industry.&nbsp; </p> <p>Food retailers do much more than simply provide their customers with food items to purchase; they also feed the spirit of their community in acts of human kindness. The Community Outreach Awards highlight the oft-unmentioned goodwill of grocers that serve and shape our communities. We, at FMI, are continually amazed by the caliber of the nominated programs we receive and 2016 was no exception. The 14 nominated programs made it difficult for our judges to choose the best of the best in each category, but they managed.&nbsp; Here are the 2016 Community Outreach Awards Winners:</p> <p><a href="http://www.fmi.org/about-us/awards-and-community-outreach/fmi-community-outreach-awards/community-outreach-awards-nominee/youth-healthy-cooking-contest"><strong>Youth Development Program Winner</strong></a></p> <p><img src="http://www.fmi.org/images/default-source/blog-images/northgate-gonzalez-market.tmb-small.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="Northgate Gonzalez Market" title="Northgate Gonzalez Market" style="float: left; margin: 10px;" />Northgate Gonzalez Market's "Cooking Up Change" program provides students from low-income schools with the tools to transform their school lunch menu, develop culinary skills, improve self-esteem, and continue their education in nutrition. Lunches from Cooking up Change have been integrated into the school food menus in public schools and are now served regularly in some districts including Orange County.</p> <p> <br /> <br /> <strong><br /> <br /> <br /> <br /> <br /> <br /> <a href="http://www.fmi.org/about-us/awards-and-community-outreach/fmi-community-outreach-awards/community-outreach-awards-nominee/double-up-food-bucks">Programs Addressing Food Insecurity Winner</a></strong></p> <p><img src="http://www.fmi.org/images/default-source/blog-images/family-fare.tmb-small.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="Family Fare" title="Family Fare" style="float: left; margin: 10px;" />The "Double Up Food Bucks" program created by Family Fare, a SpartanNash company, is a public-private partnership administered by Fair Food Network with support provided by federal, state and private sources. For each dollar of fresh Michigan produce SNAP customers purchased an equivalent amount of points will be earned and placed on their yes Card. In 2016, the number of participating stores has more than tripled. Number of customer participation increased 61 percent from August to September.</p> <p> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <a href="http://www.fmi.org/about-us/awards-and-community-outreach/fmi-community-outreach-awards/community-outreach-awards-nominee/the-great-pantry-makeover-ii---neighborhood-health-improvement"><strong>Neighborhood Health Improvement Programs Winner</strong></a></p> <p><img src="http://www.fmi.org/images/default-source/blog-images/food-lion.tmb-small.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="Food Lion" title="Food Lion" style="float: left; margin: 10px;" />In September 2016, Food Lion Feeds' Great Pantry Makeover program transformed 38 food pantries in its 10-state footprint in 30 days. Food Lion mobilized its community to eliminate hunger by providing 1.7 million meals in total and more than 1,400 volunteer hours by renovating facilities, providing equipment and stocking pantries </p> <p> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <a href="http://www.fmi.org/about-us/awards-and-community-outreach/fmi-community-outreach-awards/community-outreach-awards-nominee/hy-vee-kidsfit"><strong>&ldquo;People&rsquo;s Pick&rdquo; Social Media Category Winner</strong></a></p> <p><img src="http://www.fmi.org/images/default-source/blog-images/hy-vee.tmb-small.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="Hy-Vee" title="Hy-Vee" style="float: left; margin: 10px;" />This year, a record-breaking 3,000 votes were cast in FMI&rsquo;s &ldquo;People&rsquo;s Pick&rdquo; Social Media Category with Hy-Vee, Inc. being the winning company.&nbsp; HyVee designed a free, online program to help kids and families make health, exercise and nutrition not only priorities in their everyday lives but also fun! Part of the program, Hy-Vee KidsFit, provides an interactive health and wellness website for children, teens and families that offers a free, online personal trainer. On average, the program is reaching 1,000 to 2,000 kids each week and adding numerous people to its Facebook fan page, website hits and weekly challenge sign-ups. Through their work with schools and assemblies, the Hy-Vee KidsFit team visited more than 50 schools and reached nearly 21,000 students last school year. </p> <p> <br /> <br /> <br /> <br /> <br /> <br /> Congratulations to all our Community Outreach Award winners and thanks to all the companies submitting a nominated program.&nbsp;</p>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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