Visa and MasterCard Delay EMV Liability: A Win for Retail

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

who frontpage

member frontpage

Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

No matter how big or small, when merchants get a victory, we run with it. That is what last week’s announcement from Visa and MasterCard is—a win for retail. The two biggest card brands announced they are delaying EMV implementation from the original announced date of 2017 until 2020, largely due to migration challenges and lack of availability of equipment. The three-year delay is a relief for stores who are already working with and toward complete EMV implementation.

By: Hannah Walker, Senior Director, Technology and Nutrition Policy, Food Marketing Institute<img src="http://www.fmi.org/images/default-source/photos-for-staff-use/check-out/20151208-fmi-189r-web.tmb-large-350-.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="20151208-FMI-189r-WEB" title="20151208-FMI-189r-WEB" style="float: right; margin: 10px;" /> No matter how big or small, when merchants get a victory, we run with it. That is what last week’s <a href="http://www.wsj.com/articles/visa-gives-gas-stations-three-extra-years-to-install-chip-card-equipment-1480600735">announcement</a> from Visa and MasterCard is—a win for retail. The two biggest card brands announced they are delaying EMV implementation from the original announced date of 2017 until 2020, largely due to migration challenges and lack of availability of equipment. The three-year delay is a relief for stores who are already working with and toward complete EMV implementation. While we understand that the liability shift for fuel dispensers would not affect all FMI members, it does apply to many. As <a href="http://www.fmi.org/blog/view/fmi-blog/2016/09/30/emv-the-cost-of-confusion">previously reported</a>, in a September 2016 report, Digital Transactions stated that the EMV liability shift from October 2015-2016 cost retailers $5.8 billion in chargebacks as a result of the card brands’ liability shift. Retailers appreciate Visa and MasterCard recognizing the huge challenges they and their customers have experienced over the last year, and are thankful for the extra time allotted for continuing the migration process for fuel pumps to better serve their customers. Both companies have stated they would monitor for card fraud trends for transactions at fuel pumps during the extended implementation period. FMI will continue to work to help members have the most safe and efficient technology at their stores. For more information regarding EMV migration, visit our <a href="http://www.fmi.org/industry-topics/asset-protection/payments">payments</a> page. Join us in March, 2017 to discuss EMV and many other issues at FMI’s upcoming <a href="http://www.fmi.org/forms/meeting/Microsite/audit-safety-asset-protection">ASAP Conference</a> in Orlando, FL.

Read full article on FMI

Menus

Some of the main menus of the template are now set via the template parameters saving you having to set up menu modules for each menu. From this section you can choose what menus you would like connected with these pre assigned menu areas of the template.

Copyright Information

Enter the copyright information that will appear in the footer area of your template.

Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.