How to Sell More and Waste Less Food

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

The challenge of reducing food waste has never been more in focus for the food wholesale and retail industry. By some estimates, as much as a third of all food produced is lost or wasted from farm to fork.

By: Andrew Harig, Senior Director of Sustainability, Tax & Trade, Food Marketing Institute <img src="http://www.fmi.org/images/default-source/blog-images/retail-food-waste---sell-more-waste-less.tmb-large-350-.png?sfvrsn=1" data-displaymode="Thumbnail" alt="Retail Food Waste - Sell More, Waste Less" title="Retail Food Waste - Sell More, Waste Less" style="float: right; margin-left: 10px;" />The challenge of reducing food waste has never been more in focus for the food wholesale and retail industry. By some estimates, as much as a third of all food produced is lost or wasted from farm to fork. As a founding member of the <a href="http://www.foodwastealliance.org/">Food Waste Reduction Alliance</a> (FWRA), FMI and the food retail industry are committed to collaborating with our supply chain partners to adopt new strategies for reducing waste and increasing food donation in a pragmatic way that focuses on feeding families. One of the most obvious lessons we’ve learned from our work is also one of the toughest to consistently follow-through on – the best way to reduce waste is not to create it in the first place. FMI – in collaboration with our international business partners – is striving to change this dynamic by developing new strategies that streamline the supply chain and significantly reduce the amount of waste being created. Fortunately, there is already groundbreaking work being done on this issue that quantifies the relationship between On-Shelf Availability (OSA) and waste creation. Our strategic partners at Oliver Wyman and Efficient Consumer Response Community Shrinkage and On-Shelf Availability Group suggest in a new analysis, Sell More Waste Less, that large reductions in waste are possible in the fresh supply chain if certain key best practices are brought to bear. These best practices not only help retailers reduce waste and increase a product’s shelf life, they can have a significant impact on supply chain costs. As these findings make clear, there is a powerful business case for addressing food waste at the store level that can also have a positive impact on consumer’s own waste creation. In partnership with the <a href="http://www.ecr-shrink-group.com/">ECR Community Shrinkage and On-Shelf Availability Group</a> and <a href="https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=oliver%20wyman">Oliver Wyman</a>, we’re hosting a two-part webinar series where we’ll address these best practices; suggest tangible and accurate ways of predicting waste; and practically looking at the relationship between waste volume and the scope for improvement. The series will feature both academic and real-world applications regarding: <ul> <li>New academic research on food waste that has real world application; </li> <li>A retailer case study; and </li> <li>What leadership is needed to deliver an improved sustainable performance? </li> </ul> Register to attend the webinars on <a href="http://www.fmi.org/forms/meeting/MeetingFormPublic/view?id=44085800000093">October 25</a> and <a href="http://www.fmi.org/forms/meeting/MeetingFormPublic/view?id=440D2300000727">November 1</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.