Supermarket Mythbusters II: Not Afraid of the Truth

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Supermarket Myths…Busted returns for round two to slay misconceptions in the food retail industry. There’s nothing more haunting to retailers and associates than misinformation giving their customers nightmares. Last October, we launched a new resource to help FMI members combat common misconceptions about their businesses and the products they sell.

By: Kelli Windsor, Senior Manager for Digital and Member Communications, Food Marketing Institute <img src="http://www.fmi.org/images/default-source/blog-images/mythbusters.tmb-large-350-.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="Mythbusters" title="Mythbusters" style="float: right; margin-left: 10px;" /> If there’s something false that you think is true. Who you gonna call? Mythbusters! If there’s something weird and it don’t look good. Who you gonna call? Mythbusters! If you have ideas running through your head. Who you gonna call? Mythbusters.  <a href="http://www.fmi.org/research-resources/supermarket-facts/supermarket-myth-busted">Supermarket Myths…Busted</a> returns for round two to slay misconceptions in the food retail industry. There’s nothing more haunting to retailers and associates than misinformation giving their customers nightmares. Last October, we launched a new resource to help FMI members combat common misconceptions about their businesses and the products they sell. With the help of FMI experts, more than two dozen myths have been busted, including myths about food retail operations, fresh foods, foods safety and sustainability. Visit <a href="http://www.fmi.org/SupermarketMyths">www.fmi.org/SupermarketMyths</a>  to see myths we’ve debunked. Have a myth that needs busting? Send us an <a href="http://www.fmi.org/research-resources/supermarket-facts/myth-buster-form">email</a>! Follow the conversation this month on Twitter via #SupermarketMyths.

Read full article on FMI

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.