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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Speaks and Trends. These are the nicknames of the best known, long-standing research reports produced by FMI. The Food Retailing Industry Speaks report is an annual survey sent to FMI members and other food retailers in the food industry that benchmarks supermarket operations data and includes the FMI Worry Index. The U.S. Grocery Shopper Trends report, prepared for FMI by the Hartman Group, provides data on the U.S shopper and changes to shopping habits over time.

<p>By: Sue Wilkinson, Senior Director, Information Service &amp; Research, Food Marketing Institute<br /> <br /> <img src="http://www.fmi.org/images/default-source/blog-images/grocery-carts.tmb-large-350-.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="Grocery Carts" title="Grocery Carts" style="float: right; margin: 10px;" /></p> <p><span style="line-height: 1.5;">Speaks and Trends. These are the nicknames of the best known, long-standing research reports produced by FMI.&nbsp; </span><a href="http://www.fmi.org/forms/store/ProductFormPublic/the-food-retailing-industry-speaks-2015" style="line-height: 1.5;">The Food Retailing Industry Speaks</a><span style="line-height: 1.5;"> report is an annual survey sent to FMI members and other food retailers in the food industry that benchmarks supermarket operations data and includes the FMI Worry Index. </span><a href="http://www.fmi.org/research-resources/u-s-grocery-shopper-trends" style="line-height: 1.5;">The U.S. Grocery Shopper Trends</a><span style="line-height: 1.5;"> report, prepared for FMI by the Hartman Group, provides data on the U.S shopper and changes to shopping habits over time.&nbsp;</span></p> <p><span style="line-height: 1.5;">But wait, there&rsquo;s LOTS more!</span></p> <p><span style="line-height: 1.5;">FMI produces myriad reports every year, and now that we are in the fourth quarter of 2016, it seems like a good time to highlight what is available.</span></p> <p><strong>&nbsp;</strong><strong style="line-height: 1.5;">The Power of the Shopper</strong></p> <p><span style="line-height: 1.5;">The </span><a href="http://www.fmi.org/forms/store/ProductFormPublic/power-of-meat-2016" style="line-height: 1.5;">Power of Meat</a><span style="line-height: 1.5;"> , sponsored by The Cryovac Brand, a part of Sealed Air&rsquo;s Food Care Division,&nbsp;</span><span style="line-height: 1.5;">is produced in conjunction with the FMI and NAMI </span><a href="http://www.meatconference.com/" style="line-height: 1.5;">Annual Meat Conference</a><span style="line-height: 1.5;">, and it provides a unique perspective on how consumer preferences and buying patterns have shifted in the past decade, while addressing hot new trends affecting the meat department.</span><span style="line-height: 1.5;">&nbsp;</span></p> <p>The <a href="http://www.fmi.org/forms/store/ProductFormPublic/power-of-produce">Power of Produce</a> , sponsored by Yericic Label, &amp; Hillphoenix, identifies the biggest trends in consumer purchasing and consumption of fruit and vegetables from planning the purchase, channel choice and preparation all the way through recommendations to improve shopping the produce department.<span style="line-height: 1.5;">&nbsp;</span></p> <p><a href="http://www.fmi.org/forms/store/ProductFormPublic/shopping-for-health-2016">Shopping for Health 2016</a>, conducted by Rodale, Inc., presents a practical understanding of how health and nutritional concerns influence grocery purchases.</p> <p><a href="http://www.fmi.org/industry-topics/fresh-foods">Top Trends in Fresh</a> is a series of webinars that explore research done for FMI by IRI.&nbsp; Topics include <a href="http://www.fmi.org/events-education/webinars/webinar-recordings/webinar-recordings-public/2016/01/28/top-trends-in-fresh-food-transparency">food transparency</a>, <a href="http://www.fmi.org/events-education/webinars/webinar-recordings/webinar-recordings-public/2016/02/24/top-trends-in-fresh-fresh-prepared">fresh prepared</a>,&nbsp; <a href="http://www.fmi.org/events-education/webinars/webinar-recordings/webinar-recordings-public/2016/03/30/top-trends-in-fresh-new-supply-chains">new supply chains,</a> <a href="http://www.fmi.org/events-education/webinars/webinar-recordings/webinar-recordings-public/2016/05/05/top-trends-in-fresh-convenience">convenience</a> and the <a href="http://www.fmi.org/events-education/webinars/webinar-recordings/webinar-recordings-public/2016/05/19/top-trends-in-fresh-connected-consumer">connected consumer</a>.</p> <p><strong>What Every Grocer Needs to Know</strong></p> <p><a href="http://www.fmi.org/forms/store/ProductFormPublic/sophistication-of-supermarket-fresh-prepared-foods">The Sophistication of Supermarket Fresh Prepared Foods </a>&nbsp;report done with Technomic, evaluates supermarket prepared foods&rsquo; practices and metrics.&nbsp;</p> <p><a href="http://www.fmi.org/forms/store/ProductFormPublic/financial-and-strategic-initiatives-in-food-retailing">Financial and Strategic Initiatives in Food Retailing</a>, sponsored by BMO Harris Bank, highlights financial and strategic topics for benchmarking and planning purposes and focuses on strategic decisions in key areas affecting supermarket retailing and wholesaling.</p> <p><a href="http://www.fmi.org/forms/store/ProductFormPublic/food-retailing-and-wholesaling-audit-study">Food Retailing and Wholesaling Audit Study,</a><strong> </strong>sponsored by RGIS,<strong> </strong>&nbsp;documents changes in key benchmarking information and captures new data points specific to the internal auditing function at FMI member and non-member companies.</p> <p><a href="http://www.fmi.org/forms/store/ProductFormPublic/department-manager-survey">Supermarket Department Manager Survey</a> conducted by The Retail Feedback Group and Harold Lloyd Presents, provides a view from the eyes of food retail department managers and covers what they like about their job, the challenges they face, and how well they communicate with store and field supervisors.</p> <p><a href="http://www.fmi.org/forms/store/ProductFormPublic/bestpracticesosa">Best Practices Solutions to Address On Shelf Availability,</a> work done by the FMI, GMA Trading Partner Alliance, addresses root causes - and potential solutions - of challenges across five retail functional domains: Store Execution, Ordering and Execution, Forecasting, Manufacturing, and Category Management and Merchandising. &nbsp;Use this best practices document with the<a href="http://www.fmi.org/forms/store/ProductFormPublic/osa-ishikawa-diagram"> On Shelf Availability Root Causes Ishikawa Diagram</a>, which highlights the leading causes of failures across these areas, and is tailored for use across the supply chain.</p> <p><strong>Coming Soon</strong></p> <p>FMI and Nielsen have announced a strategic analytic alliance to uncover comprehensive insights on the &ldquo;<a href="http://www.fmi.org/news-room/latest-news/view/2016/08/17/fmi-and-nielsen-forge-analytic-alliance-on-the-digitally-engaged-food-shopper">Digitally Engaged Food Shopper</a>.&rdquo; Results from this multi-year initiative will focus on current and future digital shopping behaviors, incorporating perspectives from top retailers, CPG manufacturers and technology providers, along with extensive consumer research by FMI and Nielsen. Initial survey findings of the FMI and Nielsen &ldquo;Digitally Engaged Food Shopper&rdquo; program will be available to all FMI members in 2017. A preview of topline insights will be revealed at the <a href="http://www.fmi.org/midwinter-conference">FMI Midwinter Executive Conference</a> in January 2017.</p> <p><strong>The Power of Private Brands</strong> presents an overview of the current and future state of private brands by examining consumer, industry and global perspectives of private brands by working closely with the Private Brands Council and knowledge partners Daymon Worldwide and IRI.</p> <p><strong>The Power of Deli Fresh Prepared/Deli </strong>aims to document the fresh prepared category through the eyes of the shopper and to better understand the role of supermarket fresh-prepared meal solutions in the American meal lineup with insights detailing the entire path to purchase. Sponsors include Nielsen, Hussmann and Shelby Publishing.</p> <p>FMI research is free to members. Take advantage of this membership benefit and download your copy of these reports today. &nbsp;Visit <a href="http://www.fmi.org/store">www.fmi.org/store</a> for more research.</p>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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