What is the Power of Produce for Grocery Stores?

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

We recently launched the second annual Power of Produce research at FMI Connect. This year’s report was prepared by 210 Analytics and made possible by Yerecic Label. The report looks at shopper habits regarding fruits and vegetables pre-trip, in-store and at home, as well as hundreds of shopper suggestions on how to improve the produce department. For food retailers looking to use the produce department to set themselves apart, this reports give insights into the shopper’s produce purchasing process and the real power produce can bring to your store’s business.

By: Rick Stein, Vice President, Fresh Foods, Food Marketing Institute We recently launched the second annual <a href="http://www.fmi.org/industry-topics/fresh-foods">Power of Produce</a> research at FMI Connect. This year’s report was prepared by <a href="http://www.210analytics.com/">210 Analytics</a> and made possible by <a href="http://ylfresh.com/">Yerecic Label</a>. The report looks at shopper habits regarding fruits and vegetables pre-trip, in-store and at home, as well as hundreds of shopper suggestions on how to improve the produce department. For food retailers looking to use the produce department to set themselves apart, this reports give insights into the shopper’s produce purchasing process and the real power produce can bring to your store’s business. Here are some of the topline findings from the report for grocery stores to consider:  <a href="http://www.fmi.org/images/default-source/blog-images/power-of-produce-2016-infographic.jpg?sfvrsn=0"><img src="http://www.fmi.org/images/default-source/blog-images/power-of-produce-2016-infographic.jpg?sfvrsn=0" data-displaymode="Original" alt="Power of Produce 2016 Infographic" title="Power of Produce 2016 Infographic" data-openoriginalimageonclick="true" style="vertical-align: middle; margin: 10px;" /></a> Download the full report and find more fresh food resources at <a href="http://www.fmi.org/FreshFoods">www.FMI.org/FreshFoods</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.