4 Findings on Parenting and Family Meals

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

In our recent Shopping for Health report, conducted with Rodale Inc., we asked parents with children, ages 0 – 17, about their shopping, cooking and family meal habits. We know that juggling work, kids and the busy demands of daily life can make it difficult to achieve a family meal at home. Here’s what we found.

By: Sue Borra, RD, Chief Health and Wellness Officer for FMI and Executive Director of the FMI Foundation <img src="http://www.fmi.org/images/default-source/blog-images/family-shadows.tmb-large-350-.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="Family Shadows" title="Family Shadows" style="float: right; margin: 10px;" /> In our recent <a href="http://www.fmi.org/industry-topics/health-wellness">Shopping for Health</a> report, conducted with Rodale Inc., we asked parents with children, ages 0 – 17, about their shopping, cooking and family meal habits. We know that juggling work, kids and the busy demands of daily life can make it difficult to achieve a family meal at home. Here’s what we found: <ul> <li>Fifty-seven percent of shoppers with kids eat dinner with their kids every night. Interestingly, fewer than half of dads eat dinner with their kids every night (46 percent), while two-thirds of moms do (66 percent). In an ideal world, three out of four parents said they would want to eat with their kids every night.   </li> <li>For parents who didn’t eat dinner with their kids every night, the top tactics to creating more family meals was to serve more meals their kids enjoy at 47 percent. Coming in second was the tactic of making sure everyone is home at dinner time (42 percent).   </li> <li>When it comes to parents’ buying decisions, their kids’ taste preferences ranked highest at 95 percent. But the good news is that items that are nutritious for children came in close behind at 91 percent.   </li> <li>Parents say their want help from grocery stores to make family meals happen. One in three would like grocery stores to provide more kid-friendly recipes in store and display foods in combination for an easy meal. Following closely behind at 30 percent, shoppers want more ready-to-eat foods kids like in supermarkets.</li> </ul> As we near September, <a href="http://www.fmi.org/family-meals">National Family Meals Month</a>™ food retailers and food supplies can provide solutions to make family meals at home easier. Clearly shoppers want to make family meals a priority and are looking for their supermarket to be a strong partner in this effort. Join the movement to help families share one more meal together each week. Learn more, get the resources you need, and sign up at <a href="http://www.FMIFamilyMeals.com">www.FMIFamilyMeals.com</a>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.