In our recent Shopping for Health report, conducted with Rodale Inc., we asked parents with children, ages 0 – 17, about their shopping, cooking and family meal habits. We know that juggling work, kids and the busy demands of daily life can make it difficult to achieve a family meal at home. Here’s what we found.
<p>By: Sue Borra, RD, Chief Health and Wellness Officer for FMI and Executive Director of the FMI Foundation<br /> <img src="http://www.fmi.org/images/default-source/blog-images/family-shadows.tmb-large-350-.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="Family Shadows" title="Family Shadows" style="float: right; margin: 10px;" /></p> <p>In our recent <a href="http://www.fmi.org/industry-topics/health-wellness"><em>Shopping for Health</em></a> report, conducted with Rodale Inc., we asked parents with children, ages 0 – 17, about their shopping, cooking and family meal habits. We know that juggling work, kids and the busy demands of daily life can make it difficult to achieve a family meal at home. Here’s what we found:</p> <ul> <li>Fifty-seven percent of shoppers with kids eat dinner with their kids every night. Interestingly, fewer than half of dads eat dinner with their kids every night (46 percent), while two-thirds of moms do (66 percent). <strong>In an ideal world, three out of four parents said they would want to eat with their kids <em>every </em>night.</strong> <p> </p> </li> <li>For parents who didn’t eat dinner with their kids every night, <strong>the top tactics to creating more family meals was to serve more meals their kids enjoy at 47 percent</strong>. Coming in second was the tactic of making sure everyone is home at dinner time (42 percent). <p> </p> </li> <li><strong>When it comes to parents’ buying decisions, their kids’ taste preferences ranked highest at 95 percent.</strong> But the good news is that items that are nutritious for children came in close behind at 91 percent. <p> </p> </li> <li><strong>Parents say their want help from grocery stores to make family meals happen.</strong> One in three would like grocery stores to provide more kid-friendly recipes in store and display foods in combination for an easy meal. Following closely behind at 30 percent, shoppers want more ready-to-eat foods kids like in supermarkets.</li> </ul> <p>As we near September, <a href="http://www.fmi.org/family-meals">National Family Meals Month</a>™ food retailers and food supplies can provide solutions to make family meals at home easier. Clearly shoppers want to make family meals a priority and are looking for their supermarket to be a strong partner in this effort. Join the movement to help families share one more meal together each week. Learn more, get the resources you need, and sign up at <a href="http://www.FMIFamilyMeals.com">www.FMIFamilyMeals.com</a></p>
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