How To Merchandise Seafood in Your Grocery Store

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

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OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Still, challenges remain when it comes to both consumer and store associate seafood knowledge and preparation in order to sustain the momentum at the retail level. As part of FMI’s ongoing efforts to develop tools and resources most needed by our industry to create shopper engagement strategies, the FMI Seafood Strategy Committee created the FMI Seafood Calendar for the 2016-2017 calendar year, which is a solution for inspiring a more dynamic conversation each month around the importance of seafood.

By: Rick Stein, Vice President, Fresh Foods, Food Marketing Institute <img src="http://www.fmi.org/images/default-source/photos-for-staff-use/seafood/fmi-12092014_356_web.tmb-large-350-.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="FMI-12092014_356_WEB" title="FMI-12092014_356_WEB" style="float: right; margin: 10px;" /> Fish. It’s a protein that remains a recommended source of nutrition under the <a href="https://health.gov/dietaryguidelines/2015/guidelines/">Dietary Guidelines for Americans</a>, and it is a growing category for the grocery business. Citing Progressive Grocer’s <a href="http://www.progressivegrocer.com/departments/meat-seafood/pgs-2015-retail-seafood-report-flooded-possibilities">2015 Retail Seafood Report</a>, “Nearly 60 percent of PG’s 2015 retail seafood survey executive panelists indicate sales gains for the 12 months ending November 2014, reflecting an overall sales gain of 4 percent, which is all the more impressive considering seafood is one of the average supermarket’s most shrink-challenged, labor-intensive fresh departments.” Still, challenges remain when it comes to both consumer and store associate seafood knowledge and preparation in order to sustain the momentum at the retail level. As part of FMI’s ongoing efforts to develop tools and resources most needed by our industry to create shopper engagement strategies, the <a href="http://tr.subscribermail.com/cc.cfm?sendto=http%3A%2F%2Fwww%2Efmi%2Eorg%2Findustry%2Dtopics%2Ffresh%2Dfoods%2Fseafood&tempid=f3091e3a43fa4a96871aeb6f30de375e&mailid=c371bf77dd014c4bb322eb6f30de375e">FMI Seafood Strategy Committee</a>  created the <a href="http://www.fmi.org/industry-topics/fresh-foods/seafood?utm_source=blog&utm_medium=post_link&utm_campaign=freshfoods">FMI Seafood Calendar</a> for the 2016-2017 calendar year, which is a solution for inspiring a more dynamic conversation each month around the importance of seafood. <a href="http://www.fmi.org/images/default-source/industry-topics/seafood-calendar-cover.png?sfvrsn=0"></a><a href="http://www.fmi.org/images/default-source/industry-topics/seafood-calendar-cover.png?sfvrsn=0"><img src="http://www.fmi.org/images/default-source/industry-topics/seafood-calendar-cover.tmb-small.png?sfvrsn=1" data-displaymode="Thumbnail" alt="Seafood Calendar Cover" title="Seafood Calendar Cover" style="float: left; margin: 10px;" data-openoriginalimageonclick="true" /></a>Food retailers are invited to use this original calendar, available online on the <a href="http://www.fmi.org/industry-topics/fresh-foods/seafood?utm_source=blog&utm_medium=post_link&utm_campaign=freshfoods">FMI Seafood webpage</a>, aimed at promoting seafood consumption and knowledge among grocery associates and their customers. The calendar offers monthly themes to serve as the base for marketing and internal communications plans. We've included key messages and useful resources to help you plan your promotional campaigns. We’re also working to collaborate with seafood industry groups to help publicize the calendar in conjunction with their consumer-facing programs as food retailer resources. For example, the <a href="http://www.aboutseafood.com/">National Fisheries Institute</a> just developed a program backed by dietitians and nutritionists called <a href="http://dishonfish.com/">Dish on Fish</a>, which helps to promote seafood consumption with healthful recipes. As a lead up to <a href="http://www.fmi.org/family-meals?utm_source=seafood_calendar_blog&utm_medium=post_link&utm_campaign=NFMM16">National Family Meals Month</a>™ in September and <a href="http://www.nmfs.noaa.gov/stories/2011/10/celebrating_national_seafood_month.html">National Seafood Month</a> in October, FMI encourages food retailers to engage store associates in the seafood department, supermarket chefs, merchandising executives, store-level health professionals and category buyers in a conversation about seafood. The <a href="http://www.fmi.org/industry-topics/fresh-foods/seafood?utm_source=blog&utm_medium=post_link&utm_campaign=freshfoods">FMI Seafood Calendar</a> will help drive awareness of the seafood counter and allow both customers and associates to help understand the benefits of eating seafood. This tool, when implemented by the retail food industry, provides a spotlight on this critical department in the store.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.