How Did That Get In The Shopping Cart?

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

The chances are really good that the shopping responsibility for these backyard grill-fests didn’t fall squarely with just one person, but were a cooperative effort among the household’s multiple shoppers. According to FMI’s U.S. Grocery Shopper Trends report, 85 percent of all adults in the U.S. report that they have at least half the household responsibility for grocery shopping. Last year we identified that the “primary shopper paradigm” where one person –usually Mom – handled all the food selecting, planning, cooking, and shopping –was giving way to a new “shared shopper paradigm,” in which households delegate or collaborate on food shopping.

By: Charmaine Wiggins, Manager of Research, Food Marketing Institute <img src="http://www.fmi.org/images/default-source/blog-images/grilled-vegetables.tmb-large-350-.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="Grilled Vegetables" title="Grilled Vegetables" style="float: right; margin: 10px;" /> Summer is in full swing and all across the country, Americans are taking the time to enjoy backyard cookouts with friends and loved ones. But who is doing the shopping for the food items enjoyed in these summer get-togethers? The chances are really good that the shopping responsibility for these backyard grill-fests didn’t fall squarely with just one person, but were a cooperative effort among the household’s multiple shoppers. According to <a href="http://www.fmi.org/research-resources/u-s-grocery-shopper-trends/?utm_source=blogpost&utm_medium=blog&utm_campaign=grocerytrends">FMI’s U.S. Grocery Shopper Trends</a> report, 85 percent of all adults in the U.S. report that they have at least half the household responsibility for grocery shopping. Last year we identified that the “primary shopper paradigm” where one person –usually Mom – handled all the food selecting, planning, cooking, and shopping –was giving way to a new “shared shopper paradigm,” in which households delegate or collaborate on food shopping. In this year’s Trends we dig deeper into this “shared shopper” phenomenon to explore the motivations, methods, and a bit of the madness, behind it.  Each household does it differently, but it’s impacting the purchasing behavior of well over half our shoppers.  To unpack more about the shared shopper phenomenon, FMI along with our knowledge partner, <a href="http://www.hartman-group.com/">The Hartman Group</a>, are hosting an <a href="http://www.fmi.org/forms/meeting/MeetingFormPublic/view?id=404CD3000001A1">overview webinar</a> on August 3rd at 1pm EDT. Laurie Demerit, Chief Executive Officer at The Hartman Group and David Fikes, Vice President, Communications & Consumer/Community Affairs at FMI will explore the shift and growth of co-shopping. During this one-hour webcast, we will present some of the new data points that came out of the 2016 study and review many of the long tracked trends. On August 25th at 2pm EDT, our <a href="http://www.fmi.org/forms/meeting/MeetingFormPublic/view?id=40E4FC00000002">second webinar</a> in the Trends summer series will focus on health and wellness.  While nearly 90 percent of shoppers believe eating at home is healthier than eating at a restaurant, 74 percent of shoppers say the food they eat at home could be healthier. Today’s food shoppers understand the important role food choices play in their health, but they still struggle to make changes to improve their food selection. Join FMI's Sue Borra, Chief Health and Wellness Officer & Executive Director of the FMI Foundation and David Fikes as they take a closer look at the health and wellness trends from two of FMI's recently released signature research studies, <a href="http://www.fmi.org/forms/store/ProductFormPublic/u-s-grocery-shopper-trends-2016">U.S. Grocery Shopper Trends 2016</a> and <a href="http://www.fmi.org/forms/store/ProductFormPublic/shopping-for-health-2016">Shopping for Health 2016</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.