No Two U.S. Household Grocery Shop the Same

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

If you get five couples together in the same room and ask each person who is the primary grocery shopper for their household, chances are you will get 10 different responses. According to the 2016 U.S. Grocery Shopper Trends report released today at FMI Connect, more and more households in America are changing grocery shopping habits due to shifting household roles.

By: David Fikes, Vice President of Communications and Consumer/Community Affairs, Food Marketing Institute  <img src="http://www.fmi.org/images/default-source/blog-images/discover-trends.tmb-large-350-.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="Discover Trends " title="Discover Trends " style="float: right; margin: 10px;" /> If you get five couples together in the same room and ask each person who is the primary grocery shopper for their household, chances are you will get 10 different responses. According to the 2016 <a href="http://www.fmi.org/research-resources/u-s-grocery-shopper-trends/?utm_source=blogpost&utm_medium=blog&utm_campaign=grocerytrends">U.S. Grocery Shopper Trends</a> report released today at <a href="http://www.fmiconnect.net/">FMI Connect</a>, more and more households in America are changing grocery shopping habits due to shifting household roles.  The majority of supermarket customers walking the aisles of the average grocery store are performing this activity in some level of collaboration with another member of their household. I say some level of collaboration because the way each family partners or splits the shopping duties, divides the list or allocates responsibilities is a bit different. And in fact, changing life circumstances –a new job, some shift in time demand, a return to school, etc., — frequently cause a realignment of the way shopping is divided and done. For about a quarter of shoppers this partnership is pretty much fifty – fifty, with some couples actually doing most of their shopping together; others in this shared shopping category prefer the approach of “you take your half of the list and shop when and where you want, I take my half and handle it as I prefer.” Other partner-shoppers, what we used to designate as primary-secondary shoppers, still retain a bit of that traditional flavor with one person taking more of a lead and the other being –more or less- assigned the items to pick up. Our research bears out that the partner taking the lead in a co-shopper household is usually the one assuming more responsibility for preparing the evening meal. However, even in a lead and delegate co-shopper partnership, there is more equality than may be acknowledged. The co-shopper with assigned duties will go off-list to pick up the breakfast foods, lunch materials and snacks he/she prefers and in that way, contribute significantly to the household task of grocery shopping. This is a contributing factor to why almost 85 percent of American shoppers claim responsibility for at least half the grocery shopping for the household. For more on the 2016 <a href="http://www.fmi.org/research-resources/u-s-grocery-shopper-trends/?utm_source=blogpost&utm_medium=blog&utm_campaign=grocerytrends">U.S. Grocery Shopper Trends</a> visit <a href="http://www.fmi.org/research-resources/u-s-grocery-shopper-trends/?utm_source=blogpost&utm_medium=blog&utm_campaign=grocerytrends">www.fmi.org/GroceryTrends</a>  to download the report and watch <a href="https://www.youtube.com/playlist?list=PL4NaShzHlR4GxS2Rhpl2HGu--dTgl4iA7">FMI Connect TV on YouTube</a> to see more grocery trends released during FMI Connect.  <iframe width="560" height="315" src="https://www.youtube.com/embed/videoseries?list=PL4NaShzHlR4GxS2Rhpl2HGu--dTgl4iA7" frameborder="0"></iframe>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.